# Hamburger Patty Snack Wraps 1955 Snack Wraps Have Landed at McDonald's Korea By Katherine Pendrill | Published 2024-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/1955-snack-wraps References: [brandeating](https://www.brandeating.com/2024/05/mcdonalds-new-1955-burger-snack-wraps-south-korea.html)  [McDonald's](https://www.trendhunter.com/trends/the-1955-burger) is shaking up the fast food snack game with the debut of its new 1955 Snack Wraps in South Korea. Inspired by McDonald's [1955 Burger](https://www.trendhunter.com/trends/two-new-burgers), the new 1955 Snack Wraps are meant to deliver the "taste of 1955, when McDonald's was first established." Like the burger, the new snack wraps feature a beef patty as the star ingredient. But where the burger also comes with special 1955 sauce, ketchup, caramelized onions, bacon, lettuce, and tomato, the 1955 Snack Wraps contain caramelized onions, a special smoky 1955 sauce, and lettuce. The wraps also swap the typical toasted sesame burger bun for a flour tortilla wrap. The new 1955 Snack Wraps can be found now, but only from McDonald's locations in South Korea. Image Credit: McDonald's South Korea ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 64% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Retro-flavored Fast Food:** New snack offerings that pay homage to nostalgic tastes from the past can attract consumers looking for familiar flavors with a modern twist. - **Fast Food Fusion Cuisine:** By combining classic burger ingredients with innovative packaging like flour tortillas, brands can create hybrid food items that cater to diverse palates. - **Regional Fast Food Variations:** Introducing unique menu items exclusively in specific regions can spark local interest and drive foot traffic to fast food chains. ### Industries Being Reshaped - **Quick Service Restaurants:** The quick service restaurant industry can benefit from introducing limited-time menu items that fuse popular historical tastes with modern trends. - **Food and Beverage Manufacturing:** Manufacturers can explore creating versatile ingredients that can be easily adapted into various forms like wraps, generating new product lines for fast food chains. - **Food Marketing and Advertising:** Regional exclusive offerings can be heavily marketed to create a sense of urgency and uniqueness, enticing consumers to try new limited-time products. ## Related on Trend Hunter - [Revived QSR Snack Wraps](https://www.trendhunter.com/trends/mcdonalds-snack-wrap.md) - [Juicy Retro-Inspired Burgers](https://www.trendhunter.com/trends/the-1955-burger.md) - [Flavor-Enhanced QSR Wrap Menus](https://www.trendhunter.com/trends/mcdonalds-mcwrap-and-chicken-snack-wrap.md) - [Cheesy Macaroni Breakfast Wraps](https://www.trendhunter.com/trends/crispy-mac-n-cheesy-wrap.md) - [Spicy Snack Wraps](https://www.trendhunter.com/trends/snacker-wraps.md) - [QSR Spicy Menu Expansions](https://www.trendhunter.com/trends/snack-wrap-1.md) - [Sensorial QSR Wraps](https://www.trendhunter.com/trends/spicy-tomato-chicken-mcwraps.md) - [Saucy Fried Chicken Wraps](https://www.trendhunter.com/trends/famous-fried-chicken-wrap.md) - [Cajun-Spiced Chicken Wraps](https://www.trendhunter.com/trends/cajun-ranch-mcwrap.md)