# Vintage Swimwear Editorials Luke Schuetrumpf Captures the Spirit of 1950s Los Angeles By Vasiliki Marapas | Published 2014-12-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/1950s-los-angeles References: [c-heads](http://www.c-heads.com/2014/12/07/alyssa-by-luke-schuetrumpf-for-c-heads/) & [instagram](http://instagram.com/lukeschuetrumpf) Photographer Luke Schuetrumpf traveled to a beautiful 1950s Los Angeles home for an exclusive C-Heads editorial starring Alyssa Smith. Smith looks the picture of retro glamour, wearing [gorgeous swimsuits](https://www.trendhunter.com/trends/triangls-mirage-drop) by Lezard Swim, an LA-based swimswear brand founded by Smith herself, in partnership with her associate Leah Shlaer. The company achieves an aesthetic that is part mysterious rebellion and part classic elegance by using "unexpected materials from around the world." The brand designs for a woman that, to put it in their own words, "is her own muse." This vintage LA estate is the perfect setting to model Lezard Swim designs, which include a sunny yellow one-piece, a dainty [crochet-inspired two-piece](https://www.trendhunter.com/trends/bathing-belle-swimwear) and a beautiful blood-orange string bikini. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Retro Glamour Fashion:** Opportunity for brands to create vintage-inspired swimwear lines that capture the spirit of classic elegance and mysterious rebellion. - **Sustainable Swimwear:** Potential to use unexpected materials from around the world to design swimsuits that are eco-friendly and eclectic. - **Personal Branding:** Opportunity to design swimwear that empowers women to be their own muse and express their individual style. ### Industries Being Reshaped - **Fashion:** Fashion brands can create vintage-inspired swimwear collections that appeal to consumers looking for a retro glamour aesthetic. - **Sustainability:** Companies can explore using unexpected and eco-friendly materials in the production of swimwear, aligning with the growing demand for sustainable fashion. - **Personal Development:** Brands can focus on empowering women to embrace their individuality through swimwear, appealing to consumers who value self-expression and personal growth. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)