# 1940s Poster Revivals The Famous "We Can Do It!" Icon Gets Modernized By Shelby Lee Walsh | Published 2009-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/1940s-poster-we-can-do-it References: [nylonmag](http://www.nylonmag.com/?section=blog) There is some sort of magic about recreating a [famous piece of art](https://www.trendhunter.com/trends/the-mattel-x-moma). [Posters from the 1940s](https://www.trendhunter.com/trends/sen-donnan) are no exception. The infamous “We can do it!” poster has been [recreated by various people](https://www.trendhunter.com/trends/makeposter), from tattooed ladies to babies. The Rosie the Riveter icon has had such an impact on culture, especially in the United States. The poster marks an important point in time where women entered the workforce during World War II. Check out the new renditions above. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Revivals:** Disruptive innovation opportunity lies in modernizing and recreating iconic artworks from the past. - **Cultural Iconography:** Reinterpreting famous symbols and images from history can create new cultural relevance and appeal. - **Historical Nostalgia:** Revisiting and reviving historical posters and artwork can tap into a growing nostalgia trend. ### Sectors Adopting This - **Art and Design:** Opportunities for disruptive innovation exist in merging traditional art with contemporary aesthetics. - **Fashion and Accessories:** Reviving iconic images on clothing and accessories can tap into the demand for unique and nostalgia-driven fashion trends. - **Advertising and Marketing:** Incorporating famous historical references in advertising campaigns can create impactful and memorable brand messaging. ## Related on Trend Hunter - [Heritage-Honoring Artful Posters](https://www.trendhunter.com/trends/archival-poster-collection.md) - [AI-Generated Soup Can Art](https://www.trendhunter.com/trends/campbells-paintings.md) - [Vintage-Inspired Eclipse Posters](https://www.trendhunter.com/trends/solar-eclipse-poster.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [GenAI Confectionery Posters](https://www.trendhunter.com/trends/my-cadbury-era.md) - [AI-Generated Christmas Posters](https://www.trendhunter.com/trends/christmas-posters.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Collectible Historical Figurines](https://www.trendhunter.com/trends/thrilljoy-pix.md)