# Collaborative Japan-Themed Streetwear HUMAN MADE and Girls Don't Cry Drop the 1928 Kyoto Capsule By Amy Duong | Published 2019-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/1928-kyoto References: [hypebeast](https://hypebeast.com/2019/8/human-made-girls-dont-cry-nigo-verdy-1928-kyoto-capsule-release) & [passmarket.yahoo.co.jp](https://passmarket.yahoo.co.jp/event/show/detail/0101jr10fw1fk.html) Contemporary fashion label HUMAN MADE works in collaboration with streetwear imprint Girls Don't Cry on a capsule collection entitled '1928 [Kyoto](https://www.trendhunter.com/trends/concepts).' The joint initiative is true to its namesake as it is exclusively available at the 'HUMAN MADE 1928' location in Kyoto. The latest capsule highlights bold blue as the predominant hue in place of the usual red. It decorates co-designed graphics that nod to both contributing brands across a series of tees, bags, hoodies, and a plethora of accessory options. The range includes the [HUMAN MADE Pizza hoodie](https://www.trendhunter.com/trends/human-made-x-red-wing-boots), the two different sizes of canvas totes, a container, keychains, pains, stickers, phone cases, socks, mugs, and more. All of the goods translate [Verdy's](https://www.trendhunter.com/trends/girls-dont-cry-collection) design language, exploring different themes with both of the brand's logos. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Streetwear:** Opportunity for brands to collaborate and create limited edition streetwear collections. - **Place-based Capsule Collections:** Potential for brands to create exclusive capsule collections that are only available at specific locations. - **Variety of Accessories:** Growing demand for streetwear accessories, providing opportunities for brands to expand their product offerings. ### Sectors Adopting This - **Fashion:** Fashion brands can seize the opportunity to collaborate with other brands and create unique limited edition collections. - **Retail:** Retailers can create exclusive capsule collections for specific locations to drive foot traffic and increase sales. - **Accessories:** Accessory brands can capitalize on the growing popularity of streetwear by offering a variety of streetwear-inspired accessories. ## Related on Trend Hunter - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Layering Streetwear Campaigns](https://www.trendhunter.com/trends/girls-dont-cry-collection.md) - [Japanese Culture-Inspired Homeware](https://www.trendhunter.com/trends/human-made1.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/human-made-x-red-wing-boots.md) - [Specialty Interior Home Goods](https://www.trendhunter.com/trends/houseware-capsule.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Collaborative Lifestyle Streetwear](https://www.trendhunter.com/trends/madgappy.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md)