# 85-Year-Old Concept Cars The 1926 Rolls Royce 10EX is a Historical Concept Car Up for Auction By Jordan Sowunmi | Published 2011-05-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/1926-rolls-royce-10ex References: [gizmag](http://www.gizmag.com/1926-rolls-royceexperimental-vehicle-10ex/18631/) & [rolls-roycemotorcars](http://www.rolls-roycemotorcars.com/phantom_family/) While most [concept cars](https://www.trendhunter.com/trends/toyota-century) and display-only hybrids that dominate car shows are primarily for show and often can't be driven, the 1926 Rolls Royce 10EX provides a healthy alternative for car fans who are into auto beauty and style, but also practicality. Assembled in 1926 as the sports car version of the original [Rolls Royce Phantom](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom), the 1926 Rolls Royce 10EX was used primarily as a showpiece, staff car, and to transport different international celebrities (like Lawrence of Arabia). The 1926 Rolls Royce 10EX is a monument to [auto history, preservation](https://www.trendhunter.com/trends/nostalgic-luxury-car), and pragmatism. Now, 85 years after its initial completion, the 1926 Rolls Royce 10EX is up for auction. It is expected to fetch between $646,000 - 1.2 million USD. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Vintage-concept Cars:** As the demand for classic and heritage cars continues to rise, car manufacturers can capitalize on producing limited editions of vintage and classic-inspired concept cars. - **Functional Concept Cars:** The trend towards practical and functional concept cars will continue as car enthusiasts demand both aesthetics and practicality. - **Heritage Preservation:** The preservation of heritage and iconic cars is a growing trend, leading to opportunities for restoration, maintenance, and storage services. ### Where This Applies - **Automotive:** The automotive manufacturing industry can tap into the trend of producing limited editions or modern versions of vintage concept cars for collectors and car enthusiasts. - **Luxury Auctions:** The luxury auction industry can leverage the ongoing demand for heritage cars, like the Rolls Royce 10EX, by providing a safe and secure platform for auctions. - **Auto Restoration:** The auto restoration industry can benefit from the trend of heritage preservation by providing maintenance and restoration services to vintage car owners. ## Related on Trend Hunter - [Ultra-Luxury Super-Coupes](https://www.trendhunter.com/trends/rolls-royce.md) - [Revived Classic Vintage Cars](https://www.trendhunter.com/trends/car-zero.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Aviation Powered Cars](https://www.trendhunter.com/trends/beast-by-john-dodd.md) - [Style-Refined Luxury Sedans](https://www.trendhunter.com/trends/phantom-series.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Bespoke Cherry Blossom Vehicles](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom.md) - [Revived Retro Concept Cars](https://www.trendhunter.com/trends/honda-hpx-concept.md)