# Athlete-Collab Drinkware Collections Lionel Messi and Stanley Join on a 1913 Collection By Amy Duong | Published 2024-12-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/1913-collection References: [community.designtaxi](https://community.designtaxi.com/topic/6892-stanley-partners-with-lionel-messi-to-launch-the-exclusive-goat-pink-drinkware-collection/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.7.1&sref=https%3A%2F%2Fcommunity.designtaxi.com%2Ftopic%2F6892-stanley-partners-with-lionel-messi-to-launch-the-exclusive-goat-pink-drinkware-collection%2F&url=https%3A%2F%2Fwww.stanley1913.com%2Fpages%2Fx-messi-collab&xs=1&xtz=0&xuuid=09197d29f703b6536c563c338b3d9187&xjsf=other_click__contextmenu%20%5B2%5D)  [Iconic soccer athlete Lionel Messi](https://www.trendhunter.com/trends/lionel-messi-2) works in collaboration with [Stanley](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection) to bring the 1913 collection to life. The [lifestyle drinkware brand](https://www.trendhunter.com/trends/stanley-4) has unveiled a special partnership that will run over multiple years. The duo will blend progressive sporting excellence with hydration solutions so the six-piece capsule kicks off with the signature GOAT pink colorway. This is a celebration of Messi's status as one of the greatest athletes. The collection is rooted in the athlete's personal connection to maté: a traditional South American drink that represents heritage, culture, and community in Argentina. The capsule truly brings a sense of cultural authenticity to every single product. Some notable products in the range include the "Classic Maté Mug (8oz) and the Maté Bombilla Straw." Image Credit: Stanley 1913 ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 18% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Athlete-collab Product Lines:** Pairing legendary sports figures with lifestyle brands amplifies cultural significance and consumer engagement. - **Cultural Authenticity in Merchandise:** Incorporating traditional elements and heritage into products creates deeper emotional connections with customers. - **Lifestyle-oriented Drinkware:** Combining lifestyle and performance in drinkware offers multifunctional and aesthetically pleasing consumer choices. ### Industries Being Reshaped - **Sports Merchandise:** Leveraging athlete endorsements transforms regular products into coveted collector's items. - **Cultural Goods:** Products that honor and reflect cultural traditions resonate strongly in diverse markets. - **Hydration Solutions:** Innovative drinkware that aligns with personal lifestyles and athlete-inspired designs enhances market appeal. ## Related on Trend Hunter - [Athlete-Endorsed Hydration Drinks](https://www.trendhunter.com/trends/lionel-messi-1.md) - [Soccer Star Hydration Drinks](https://www.trendhunter.com/trends/ms-by-messi.md) - [Football-Themed Drink Carriers](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection.md) - [Athlete-Collaborative Leather Footwear](https://www.trendhunter.com/trends/samba-sneaker-collaboration.md) - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [Sports-Inspired Game Collaborations](https://www.trendhunter.com/trends/lionel-messi-2.md) - [Fitness Gear-Inspired Drinking Capsules](https://www.trendhunter.com/trends/stanley-4.md) - [Athlete-Launched Inaugural Perfumes](https://www.trendhunter.com/trends/messi-eau-de-parfum.md) - [Collaboration Street Style Drinkware](https://www.trendhunter.com/trends/stanley-x-frgmt-collection.md)