# Celebrity-Backed Low-ABV Wines 19 Crimes Launches a Low-Alcohol Wine with Martha Stewart By Kanesa D | Published 2023-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/19-crimes References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/01/19-crimes-launches-lower-alcohol-wine-with-martha-stewart/) & [19crimes](https://19crimes.com/)  19 [Crimes](https://www.trendhunter.com/trends/marthas-chard) is launching a [lower-alcohol percentage wine](https://www.trendhunter.com/trends/reduced-alcohol-syrah) in partnership with TV personality [Martha Stewart](https://www.trendhunter.com/trends/crumbl-and-martha-stewart). The ‘Martha’s Lighter Chard’ is an 8.5% ABV Chardonnay that boasts only 80 calories per glass and fills a consumer demand for a light, low-alcohol beverage. The wine comes in a 750ml bottle and is packaged in a teal and gold-colored box with Stewart’s visuals on the front. “I love my original Martha’s Chard but was inspired to make something a little lighter for those looking to avoid overindulging. Who says you have to sacrifice great taste while making healthier choices? Not with Martha’s Lighter Chard,” said Martha Stewart. ‘Martha’s Lighter Chard’ is available for $14.99 USD across the U.S. Image Credit: 19 Crimes ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 29% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-abv Wine:** Low-alcohol wines are gaining popularity, particularly in partnership with celebrity brands. - **Health-conscious Beverages:** Consumers are increasingly seeking healthier beverage options while still enjoying great taste. - **Collaborative Product Development:** Collaborations between wine brands and celebrities offer opportunities for innovative product development. ### Where This Applies - **Wine Industry:** Wine brands can explore low-alcohol options and celebrity partnerships to appeal to health-conscious consumers. - **Celebrity Licensing Industry:** Celebrity brands can expand their offerings to include low-alcohol beverages in collaboration with wine companies. - **Beverage Retail Industry:** Retailers can capitalize on the increasing demand for low-ABV wines and celebrity-backed products to drive sales. ## Related on Trend Hunter - [Boundary-Pushing Wine Collaborations](https://www.trendhunter.com/trends/marthas-chard.md) - [Light Low-ABV Wines](https://www.trendhunter.com/trends/butterlight-chardonnay.md) - [Buttery Low-ABV Chardonnays](https://www.trendhunter.com/trends/bread-butter-chardonnay-sliced.md) - [RTD Premium Chardonnays](https://www.trendhunter.com/trends/butter-wines.md) - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md) - [Low-ABV Wine Capsules](https://www.trendhunter.com/trends/future-chateau.md) - [Low-Alcohol White Wines](https://www.trendhunter.com/trends/sliced-chardonnay.md) - [Mid-Strength Wines](https://www.trendhunter.com/trends/mid-strength-wines.md) - [Low-ABV Wine Ranges](https://www.trendhunter.com/trends/nice-session-wines.md)