# Rebellious Red Wines 19 Crimes Tempranillo Shares a Bold, Fruity Spanish Wine with a Story By Laura McQuarrie | Published 2025-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/19-crimes-tempranillo References: [beveragedaily](https://www.beveragedaily.com/Article/2025/06/09/new-beverage-launches-michelob-ultra-19-crimes-and-more/) & [gbl.19crimes](https://gbl.19crimes.com/products/19-crimes-tempranillo)  [19](https://www.trendhunter.com/trends/19-crimes-spiced-rum) Crimes is known for sharing [Australian wines](https://www.trendhunter.com/trends/jam-shed-dark-jam) with real tales of rebellion, defiance, perseverance, and redemption, is enticing younger wine drinkers with its latest launch, 19 [Crimes Tempranillo](https://www.trendhunter.com/trends/19-crimes-canned-wines). A new generation of wine drinkers wants more than just a good pour—they crave meaningful consumption, gravitating toward products with depth, authenticity, and experiences that draw them in and connect them to something larger. 19 Crimes Tempranillo is packaged with an augmented reality label featuring the image and story of Manual Lopez, a 35-year-old Spanish soldier who was deported to Australia in 1835. This Spanish wine is a bold, medium-bodied fruity wine said to have red and black cherry aromas, and spicy, smoked notes with a hint of oak. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 22% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Storytelling Wines:** The demand for wines with engaging narratives and historical depth drives the interest in labels like 19 Crimes, which offer consumers a richer, more immersive experience. - **Augmented Reality Labels:** Augmented reality technology is revolutionizing wine packaging by offering interactive and educational experiences that enhance consumer engagement. - **Generation Z Wine Preferences:** A shift towards wines that cater to younger consumers' desires for authenticity and meaningful connections is reshaping the industry. ### Industries Being Reshaped - **Wine and Spirits:** The wine industry's focus on innovative storytelling and technology integration is transforming traditional marketing approaches to capture new audiences. - **Augmented Reality Technology:** The growing use of augmented reality in product packaging across various sectors is enhancing consumer interaction and brand storytelling. - **Millennial and Gen Z Consumption:** Industries catering to Millennials and Gen Z are increasingly prioritizing authenticity and experience-driven products to meet evolving consumer expectations. ## Related on Trend Hunter - [Ominously Dark Red Wines](https://www.trendhunter.com/trends/severed-red.md) - [Rebellious Valentine's Day Wines](https://www.trendhunter.com/trends/19-crimes-valentines-bottles.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Aromatic Artisan-Quality Spiced Rums](https://www.trendhunter.com/trends/19-crimes-spiced-rum.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Spanish Culture Wine Ranges](https://www.trendhunter.com/trends/tapabrava-wine.md) - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md) - [Boundary-Pushing Wine Collaborations](https://www.trendhunter.com/trends/marthas-chard.md)