# Branded Limited-Edition Streetwear Zig-Zag's 1879 Collection Follows its Zig-Zag Studio Launch By Elena Rahman | Published 2022-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/1879-collection References: [zigzag](https://zigzag.com/collections/1879-collection) The 1879 Collection s Zig-Zag's debut into [high-end streetwear](https://www.trendhunter.com/trends/rip-n-dip). The iconic smoke and rolling paper brand is expanding its legacy with limited-edition fashion options. Last month, the widely recognized cornerstone brand of [music and smoking culture](https://www.trendhunter.com/trends/paper-planes-1) launched its [Zig-Zag Studio](https://www.trendhunter.com/trends/zigzag-launched) to further its legacy as a media platform and cultural hub. The apparel collection follows the Studio launch with varsity jackets, leather duffles, hoodies, tests, and more. Zig-Zag's 1879 collection is rooted in its long-standing presence in pop culture. It features a modern line of apparel and accessories that pay tribute to the brand's storied history. The collection includes references to Le Zouave, the mythical French soldier who has adorned Zig-Zag's product packaging since its inception in 1879. Image Credit: ZIg-Zag ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 93% | Activity: 60% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **High-end Streetwear:** Opportunities for other product-based brands to enter the fashion industry with high-quality and creative collections. - **Legacy Brand Expansion:** Opportunities for legacy or traditional brands to leverage their history and enter new markets with limited-edition fashion offerings. - **Cultural Collaboration Fashion:** Opportunities for companies to team up with other brands or individuals to create unique fashion collections that reflect a specific culture or lifestyle. ### Sectors Adopting This - **Smoke and Rolling Paper:** Opportunities for smoke and rolling paper companies to expand their brand into other markets such as fashion and lifestyle. - **Media and Entertainment:** Opportunities for media and entertainment companies to expand their brand into fashion and lifestyle through limited-edition collections. - **Fashion and Apparel:** Opportunities for fashion and apparel companies to collaborate with other brands or individuals from different industries to create unique collections. ## Related on Trend Hunter - [Hemp-Based Cannabis Wraps](https://www.trendhunter.com/trends/zigzag-launched.md) - [Limited-Edition Cannabis Gear](https://www.trendhunter.com/trends/1000-stash-boxes.md) - [Anti-Inflammatory Rose Petal Cones](https://www.trendhunter.com/trends/zigzag-rose-collection.md) - [Intricately Crafted Brass Lighters](https://www.trendhunter.com/trends/20th-of-april-collection.md) - [Cannabis-Themed Lighter Collections](https://www.trendhunter.com/trends/cannabisthemed-lighter.md) - [Wavy Smoke Wear Collections](https://www.trendhunter.com/trends/stylish-smoke-wear.md) - [Terpene-Infused Cannabis Cones](https://www.trendhunter.com/trends/terpene-cones.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Outerwear Brand Books](https://www.trendhunter.com/trends/pajar-zig-zag.md)