# Wine-Like Hard Ciders Martinelli's 1868 Berry Blush Hard Cider Has Red and Dark Fruit Notes By Michael Hemsworth | Published 2025-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/1868-berry-blush-hard-cider References: [preparedfoods](https://www.preparedfoods.com/articles/130355-martinellis-1868-berry-blush-hard-cider) & [1868hardcider](http://www.1868hardcider.com/)  [Martinelli's](https://www.trendhunter.com/trends/fall-ice-cream-flavor) 1868 Berry Blush hard cider is being added to the brand's portfolio as a libation that's perfect for satisfying increasing demand for alcoholic refreshments with a wine-like inspiration. The product is crafted with 100% US-grown apples that are freshly pressed to ensure the utmost attention to a high-quality final product. The recipe utilizes Newtown Pippin and West Coast apples that combine to put red and dark berry notes in the spotlight alongside cranberry and rosé wine-like tartness. Martinelli's 1868 Berry Blush hard cider has a 5.7% ABV and is arriving in six packs of 12-ounce cans in Northern California retailers including [Trader Joe's Whole Foods](https://www.trendhunter.com/trends/martinellis-1868-hard-cider), New Leaf and Nugget, Bev Mo and [Total Wine](https://www.trendhunter.com/trends/kyla-peach-bellini) & More. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 36% | Freshness: 38% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Wine-influenced Hard Ciders:** The blending of wine-like qualities with traditional hard ciders taps into the growing consumer interest in fusion alcoholic beverages. - **Artisanal Fruit Flavors:** Emphasizing distinct fruit notes in beverages aligns with consumer desires for more sophisticated and flavorful drinking experiences. - **Locally Sourced Ingredients:** Using 100% US-grown apples emphasizes the trend of consumers gravitating towards products that offer transparency and an appeal to locally sourced origins. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry experiences a surge in innovation as it integrates characteristics from different drink categories to create hybrid products. - **Specialty Retailers:** Specialty retailers capitalize on the trend of exclusive and distinct beverage offerings, enhancing their appeal to niche markets. - **Agriculture and Farming:** The agriculture sector sees new opportunities in the growing demand for unique apple varieties suited for crafting artisanal and sophisticated beverages. ## Related on Trend Hunter - [Revived Old-Fashioned Hard Ciders](https://www.trendhunter.com/trends/martinellis-1868-hard-cider.md) - [Berry-Laden Hard Ciders](https://www.trendhunter.com/trends/berryladen-hard-ciders.md) - [Imperial-Style Hard Ciders](https://www.trendhunter.com/trends/american-apple.md) - [Blueberry Rosé Hard Ciders](https://www.trendhunter.com/trends/blueberry-ros-hard-cider.md) - [Medium-Sweet Blush Ciders](https://www.trendhunter.com/trends/devon-ros-cider.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Grape-Infused Carbonated Ciders](https://www.trendhunter.com/trends/carbonated-cider.md) - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [Ripened Apple Cider Libations](https://www.trendhunter.com/trends/sweet-vintage-apple-cider.md)