# Classical Music Advertising Vodafone NZ Recreates Tchaikovsy's 1812 Overture with Mobiles By Jessica Marcel | Published 2009-10-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/1812-overture References: [mashable](http://mashable.com/2009/10/23/1000-phones-ad-video/) & [vodafone.co.nz](http://www.vodafone.co.nz/symphonia/) [Vodafone](https://www.trendhunter.com/trends/snapchat-1) New Zealand has a successful viral video on their hands, after they spent who knows how many hours recreated Tchaikovsky's '1812 Overture' using 1,000 [mobile phones](https://www.trendhunter.com/trends/kitkat-phone-break) and 2,000 text messages. The '1812 Overture' is quite the project to take on, but Vodafone NZ more or less succeeds. The geniuses behind this used 53 different ringtones in order to match the complexity of the 1812 overture. **Implications** - This, my friends, is how your create a viral video. The mixture of avant-garde technology and technological advancements that we use daily puts something of this magnitude into perspective. Check out the video, which is a little silly but still cool. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 35% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Viral Video Marketing:** Using avant-garde technology and technological advancements for creating viral videos. - **Avant-garde Music Collaborations:** Exploring the intersection of classical music and modern technology for innovative collaborations. - **Creative Use of Mobile Technology:** Harnessing the power of mobile technology for artistic and attention-grabbing purposes. ### Who This Affects Most - **Telecommunications:** Incorporating mobile technology in innovative ways for engaging marketing campaigns like Vodafone NZ's classical music recreation. - **Music and Entertainment:** Exploring opportunities for merging classical music with modern technology to create unique and appealing experiences. - **Advertising and Marketing:** Adopting avant-garde techniques, such as creating viral videos, to capture audience attention and promote brands. ## Related on Trend Hunter - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md)