# Lyrical Rapper Hats This Pink Baseball Cap Pays Tribute to Drake's Ballad 1-800-HOTLINEBLING By M | Published 2015-10-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/1800hotlinebling References: [highsnobiety](http://www.highsnobiety.com/2015/10/01/drake-hotline-bling-merchandise/) & [octobersveryown](http://www.octobersveryown.com/product/1-800-hotlinebling/) Drake recently put out his latest song 1-800-HOTLINEBLING that has been swooping the charts with its catchy hip hop beat and soothing melody. In honor of the new song release the [OVO](https://www.trendhunter.com/trends/ovo-5) store has put out a [pink baseball cap](https://www.trendhunter.com/trends/sakura-pack) that transforms the basic cover art into a wearable pop culture item. The OVO store is known for selling all sorts of Drake-themed merchandise and this strap back sport cap is a great addition to the collection. The hat is designed after the cover work for the song featuring a simple rose pink background complete with the words 1-800-HOTLINEBLING repeated over and over. The baseball cap features the same color scheme with the song title embroidered in white several times along the front. Currently the 1-800-HOTLINEBLING cap is sold out on the OVO website which is a testament to the song and artist' popularity. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-inspired Merchandise:** Pop culture-inspired merchandise has the potential to drive huge sales for retailers and create brand loyalty among fans. - **Limited Edition Clothing:** Limited edition clothing items configured as collectibles can increase fan engagement with celebrity brands and create a sense of exclusivity. - **Music-themed Fashion:** Collaborations between musicians and fashion brands can result in unique, wearable items that cater to fans of both industries. ### Where This Applies - **Fashion Retail:** Retail companies can capitalize on the popularity of pop culture icons by creating unique fashion items like caps, tees, and accessories. - **Music Industry:** Musicians can expand the reach of their brand through merchandise, which can drive additional revenue and increase brand visibility. - **Fan Culture:** Fan culture groups are devoted to a celebrity or music artist and in turn drive sales of collectibles, concert tickets, and other paraphernalia. ## Related on Trend Hunter - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Crystal-Covered Baseball Caps](https://www.trendhunter.com/trends/47-brand-x-swarovski-x-new-york-yankees-hat.md) - [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Floral-Detailed Baseball Caps](https://www.trendhunter.com/trends/sakura-pack.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md)