# Premium Tonic Water The Upscale 1724 Tonic Water is Designed to Complement Luxury Spirits By Laura McQuarrie | Published 2016-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/1724-tonic-water References: [ginfestival](https://www.ginfestival.com/products/1724-tonic-water) & [1724tonic](http://www.1724tonic.com/) 1724 [Tonic Water](https://www.trendhunter.com/trends/lady-bird-mixer-co) is being introduced to the market as an ultra-premium tonic water that's best paired with high-end spirits. The Tonic Water gets its unique name from the precise location on the Peruvian Inca Trail where the key ingredient in tonic water, quinine, was originally found at 1,724 meters above sea level. 1724's new Tonic Water joins the brand's existing portfolio of three premium vodkas and four premium gins as a perfect companion for gin and tonic or vodka and tonic drinks. A product like this responds to consumers who have become more discerning when it comes to the quality of [cocktails, mixers and other drinks](https://www.trendhunter.com/trends/elevated-mixers). Like the boom in products like craft beer and artisan water, the introduction of this artisan water captures the spirit of both of these movements. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ultra-premium Tonic Water:** The rise in ultra-premium tonic water presents an opportunity for brands to cater to consumers seeking a higher quality mixer for their high-end spirits. - **Craft Mixers:** The growing demand for craft mixers, like premium tonic water, allows for innovative flavors and ingredient combinations to enhance the cocktail experience. - **Discerning Consumers:** Consumers' increasing preference for higher quality cocktails and mixers creates a market for premium tonic water that complements luxury spirits. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the demand for premium tonic water to create innovative and upscale mixers for luxury spirits. - **Alcohol Industry:** The alcohol industry, particularly the craft spirits sector, can benefit from partnering with premium tonic water brands to offer a complete and elevated drinking experience. - **Hospitality Industry:** The hospitality industry can embrace the trend of ultra-premium tonic water to curate sophisticated cocktail menus and elevate the drinking experience for their patrons. ## Related on Trend Hunter - [Citrusy Passionfruit Tonic Waters](https://www.trendhunter.com/trends/fevertree-tonic-water.md) - [Specialty Citrus Cocktail Mixers](https://www.trendhunter.com/trends/fevertree-spanish-clementine-tonic-water.md) - [Premium Australian Tonics](https://www.trendhunter.com/trends/australian-tonic.md) - [Elderflower Tonic Waters](https://www.trendhunter.com/trends/elderflower-tonic.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [Quinine-Free Tonic Waters](https://www.trendhunter.com/trends/wildleaf.md) - [Premium Bottled Cocktail Mixers](https://www.trendhunter.com/trends/sanpellegrino-mixers.md) - [Deeply Citrusy Tonic Waters](https://www.trendhunter.com/trends/schweppes-grapefruit-slimline-tonic.md) - [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md)