# Twin Tower Hotels The 1717 Broadway Marriott Hotel Will Make You Do a Double Take By Summer Luu | Published 2011-01-08 | World Source: Trend Hunter, https://www.trendhunter.com/trends/1717-broadway-marriot-hotel References: [luxurylaunches](http://www.luxurylaunches.com/hotels_and_resorts/marriot_to_erect_a_cobranded_67story_hotel_on_broadway_new_york.php) & [ny.curbed](http://ny.curbed.com/archives/2011/01/04/twoinone_hotel_tower_to_rise_67_stories_on_broadway.php#broadway-marriott-hotel-by-nobutaka-ashihara-architect-10) 2011 marks the year where one of the [tallest hotels](https://www.trendhunter.com/trends/le-meridien-hotels-resorts) will be built in New York City. The 1717 Broadway Marriott Hotel will be reminiscent of a terrorizing situation that went down in history years ago, but this [twin tower design](https://www.trendhunter.com/trends/the-brook) is definitely still eye-catching without this historical context. In skyrocketing heights, the two buildings will act as independent hotels with separate characters. A [Courtyard Inn](https://www.trendhunter.com/trends/super-bowl-experience) will be on floors 7-31 and up top will be a 30-story Residence Inn with 9 rooms per floor. The 1717 Broadway Marriott Hotel offers guests the option of long-term stays, fit for these budget-conscious times. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Vertical Hotels:** The trend of building twin tower hotels offers a unique opportunity to maximize space and provide different experiences within one property. - **Separate Characters:** Creating separate identities for each tower allows hoteliers to cater to different target markets and offer specialized amenities. - **Long-term Stays:** Designing hotels with options for extended stays taps into the growing demand for budget-friendly accommodations. ### Who This Affects Most - **Hospitality:** In the hospitality industry, twin tower hotels present a disruptive opportunity to attract diverse clientele and provide unique guest experiences. - **Real Estate:** Twin tower hotel developments can redefine the real estate landscape by optimizing land usage and creating mixed-use spaces. - **Travel and Tourism:** The twin tower hotel concept caters to the evolving needs of travelers by offering a range of accommodation options and amenities within a single property. ## Related on Trend Hunter - [Centralized Metropolitan Hotels](https://www.trendhunter.com/trends/new-york-hilton-midtown.md) - [Expansive NYC Tower Projects](https://www.trendhunter.com/trends/supertall-skyscraper-1.md) - [Thrill Ride-Topped Ultra-High Skyscrapers](https://www.trendhunter.com/trends/the-torch.md) - [Comprehensive Hotel Renovations](https://www.trendhunter.com/trends/m-social-hotel.md) - [Zen Practices-Inspired Hotel Expansions](https://www.trendhunter.com/trends/jw-marriott-hotel-tokyo.md) - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Tall Mumbai-Based Hotels](https://www.trendhunter.com/trends/le-meridien-hotels-resorts.md) - [Musical Vacation Rentals](https://www.trendhunter.com/trends/marriott-bonvoy-1.md) - [City-Overlooking Tranquil Hotels](https://www.trendhunter.com/trends/bellustar.md)