# Capturing Brands in Print Campaigns 10 Cool Pepsi Ads By Raul Mendez | Published 2008-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/17-very-cool-pepsi-ads References: [toxel](http://www.toxel.com) & [wordpress](http://wordpress.com/wtfads) The gallery shows a collection of several very clever and cool ads by [Pepsi Co.](https://www.trendhunter.com/trends/refresh-the-game-campaign) They exhibit a very different flow from what [Coca-Cola](https://www.trendhunter.com/trends/share-a-pepsi) has been doing in their campaign, but Pepsi's marketing is still very clever and fresh. Check them out. **Implications** - Brands that are willing to try new ideas in regards to advertising appeal to audiences because they display an ability to stay modern and up to date. Additionally, companies such as Pepsi Co. who compete in large product groups need to stay ahead of their main competitors if they want to maintain their market share. This can be achieved by differentiating the product through clever advertisements and today, incorporating social media. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 93% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Innovative Print Ads:** Creating print campaigns that are creative and different from what the competition is doing to stand out in the market. - **Fresh Marketing Tactics:** Using fresh marketing tactics to attract audiences and stay up to date with modern advertising methods. - **Social Media Integration in Advertising:** Incorporating social media into advertising efforts to reach and engage with a wider audience. ### Sectors Adopting This - **Advertising:** An industry that can utilize innovative print ads and fresh marketing tactics to capture audience attention and differentiate from competitors. - **Beverage:** A competitive industry where companies like Pepsi Co. can use new advertising methods to maintain their market share and stand out from their competitors. - **Marketing and Communications:** An industry that can benefit from incorporating social media into the advertising efforts of their clients to reach larger audiences and generate higher engagement. ## Related on Trend Hunter - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md)