# Graffiti-Painted Beer Packaging 1664 x André Saraiva Debut a New Vibrant Collaboration By Debra John | Published 2024-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/1664-x-andre-saraiva References: [prnewswire](https://www.prnewswire.com/news-releases/1664-and-andre-saraiva-unveil-new-collaboration-and-world-tour-302247723.html) & [1664blanc](https://www.1664blanc.com/)  The 1664 x André Saraiva collaboration introduces a new design for the beer's "[labels and packaging](https://www.trendhunter.com/trends/peroni-nastro-azzuro), incorporating Saraiva's graffiti style to appear as if spray-painted directly onto the existing 1664 bottles and merchandise—This partnership is intended to be a global initiative, bringing Saraiva's artistic style to 1664's key markets worldwide and highlighting themes of creativity and individuality." André Saraiva, a "French-Swedish graffiti artist and entrepreneur, is recognized for his character, Mr. A, which features a round face, wide smile, and winking eye, often in vibrant pink." This character has become a notable element in urban landscapes across various cities and will be featured on the 1664 bottles and cans. Overall, the 1664 x André Saraiva collaboration aims to blend elements of [contemporary art](https://www.trendhunter.com/trends/anish-kapoor2) with [beer branding](https://www.trendhunter.com/trends/core-legends), presenting a fresh approach to packaging that reflects a spirit of artistic expression and cultural engagement. Image Credit: André Saraiva / 1664 ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 77% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Art-infused Packaging:** Incorporating graffiti art into beer labels challenges conventional packaging designs, creating a visually striking product that stands out on store shelves. - **Collaborative Branding:** Partnerships between artists and beverage brands blend creative and commercial elements, appealing to both art enthusiasts and consumers looking for unique products. - **Cultural Engagement:** Integrating recognizable street art elements into commercial goods enhances cultural relevance and resonates with urban and artistic communities. ### Sectors Adopting This - **Beverage Industry:** Adopting innovative packaging designs can differentiate products in a competitive market, potentially increasing consumer interest and brand loyalty. - **Art and Design:** Collaborations between commercial brands and artists provide new platforms for creative expression and can boost an artist's visibility and reach. - **Marketing and Advertising:** Leveraging artistic collaborations in marketing strategies captures public attention and creates memorable brand experiences that drive consumer engagement. ## Related on Trend Hunter - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Graffiti-Painted Homeware Products](https://www.trendhunter.com/trends/amour-collection.md)