# Retrospective Anniversary Ads The Fast & Ever-Moving John Lewis Celebrates Its 150th Anniversary By Laura McQuarrie | Published 2014-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/150th-anniversary References: [brandingmagazine](http://www.brandingmagazine.com/2014/05/05/john-lewis-never-standing-still/) & [johnlewis](http://www.johnlewis.com/john-lewis-150-years/c6001170154) In celebration of its [150th anniversary](https://www.trendhunter.com/trends/dominos-40th-anniversary), British department store John Lewis is showing off its longstanding brand history with a video that takes a fun look back in time. The video is centered around the movements of each person and beautifully morphs one into the next, such as one man that dives into a water slide, which then artfully cuts to a baby crawling. The John Lewis anniversary video is over a minute long and serves as a representation of how the brand has evolved over the course of a century and a half. The end of the #JL150 campaign video is closed with text that reads: "For 150 years, you've never stood still. Neither have we," followed by a number or John Lewis logos as they have changed over time. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 36% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Brand Heritage Visualization:** With the use of digital and visual media, businesses can showcase their brand history to create stronger connections with their consumers. - **Interactive Anniversary Campaigns:** Interactive anniversary campaigns can be a great way for businesses to engage with consumers on social media and show their history in a fun and creative way. - **Nostalgia Marketing:** Using nostalgia marketing to appeal to a customer's emotional side can lead to increased brand loyalty and customer engagement. ### Who This Affects Most - **Retail:** Anniversary campaigns like John Lewis' 150th anniversary video can help retailers highlight their brand history and legacy while engaging their customers. - **Marketing and Advertising:** Incorporating visual storytelling and nostalgia marketing into campaigns can help marketing and advertising agencies create memorable and emotional connections between brands and customers. - **Digital Media:** Digital media companies can use their expertise to create innovative and engaging digital campaigns, like John Lewis' visual tribute, to showcase a brand's heritage and history in compelling ways. ## Related on Trend Hunter - [Heartfelt Christmas Campaigns](https://www.trendhunter.com/trends/gifting-hour.md) - [Legacy-Themed Brand Films](https://www.trendhunter.com/trends/aldo-archive.md) - [Design-Led Lifestyle Brands](https://www.trendhunter.com/trends/john-lewis-partnership.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Anniversary-Celebrating Storytelling Ads](https://www.trendhunter.com/trends/marvels-85th-anniversary.md) - [Family-Honoring Festive Campaigns](https://www.trendhunter.com/trends/family-campaign-1.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Festive Metaverse Shops](https://www.trendhunter.com/trends/virtual-john-lewis.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md)