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# $150 RTD Cocktails
Sunday's Finest Recently Launched the $150 Gold Fashioned

By Grace Mahas | Published 2022-11-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/150-rtd-cocktail
References: [sundaysfinest](https://www.sundaysfinest.com/)

![$150 RTD Cocktails](https://cdn.trendhunterstatic.com/thumbs/492/150-rtd-cocktail.jpeg)

Sunday's Finest recently launched the $150 Gold Fashioned. [Gold Fashioned cocktails](https://www.trendhunter.com/trends/double-gold-cocktail) are spritzed with atomizer zest made from Valencia, navel, and blood oranges.

As part of its inaugural blend, the new 2022 Blend utilizes a split-base blend of three whiskeys: a [15-year Kentucky Straight Bourbon](https://www.trendhunter.com/trends/world-whiskey-society1), a 9-year Kentucky Straight Bourbon, and a 6-year Indiana Straight Rye, giving it the perfect balance of richness, spice, and character.

A unique mix of Sunday's Finest Saffron Bitters (made in-house) and natural raw Fair-Trade Demerara from Malawi completes the [whiskey-tasting experience](https://www.trendhunter.com/trends/gold-rush-cocktail-mix). As for the bitters blend's flavor, hand-harvested Afghan saffron, wild-harvested French gentian root, and Seville orange peel provide floral and bitter citrus notes balanced by single-estate Ecuadorian cacao and grade A Tahitian vanilla, which provide warmth and spice.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 20% | Activity: 24% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **$150 RTD Cocktails:** Mixology-grade RTD cocktails packaged in an elegant presentation can command premium pricing, creating opportunities for the luxury beverage industry.
- **In-house, Hand-crafted Ingredients:** Consumers are interested in artisanal and locally-made food and drinks that boost health and wellness, prompting the ingredients industry to innovate more accessible supply chains.
- **DIY Mixology Kits:** The increased demand for premium drinks and mixology-themed activities highlights an opportunity for companies to create DIY Mixology kits for an at-home, premium drinking experience.

### Sectors Adopting This

- **Luxury Beverages:** The growing interest in premium, pre-mixed cocktails presents opportunities for companies to create high-quality drinks packaged in an elegant presentation.
- **Artisanal Ingredients:** The trend towards in-house, hand-crafted ingredients highlights opportunities for companies to increase the accessibility and availability of artisanal ingredients, while catering to the consumer demand for unique, locally-sourced products.
- **At-home Mixology:** Companies offering DIY Mixology kits that enable consumers to create premium cocktails at home are set to meet the rising demand for at-home premium drinking experiences.

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