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# Distorted Cuboid Skyscrapers
Gehry’s 150 Meter Skyscraper Will Become Berlin’s Tallest

By Tiffany | Published 2014-02-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/150-meter
References: [dezeen](http://www.dezeen.com/2014/02/03/frank-gehry-berlin-tallest-skyscraper-hines/) & [archdaily](http://www.archdaily.com/473177/gehry-chosen-to-design-berlin-s-tallest-tower/)

Architecture and design firm Gehry Partners won over eight other shortlisted companies, including [David Chipperfield Architects](https://www.trendhunter.com/trends/david-chipperfield-architects) and [Adjaye Associations](https://www.trendhunter.com/trends/abrahamic-family-house), to design and construct a 150-meter residential tower for Hines, an international real estate firm.

Frank Gehry of Gehry Partners has won the competition to design a building that will become the tallest standing skyscraper in Berlin. The structure’s exterior is a distorted and seemingly random assortment of cuboids, set to be located between Friedrichshain, Hackescher Markt and Berlin-Mitte.

“Gehry’s design is strong in visual expression and introduces an unusually eccentric, new pattern for this location. Nevertheless, the facade radiates agreeable tranquility,” says the director of Berlin’s urban development department Regula Lüscher.

The building will comprise of 300 apartment units and a hotel. Through incorporating residential space with luxurious accommodations for out-of-town visitors, Gehry demonstrates what it means to live in a metropolitan and its local residents.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 67% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Distorted Cuboid Architecture:** Disruptive innovation opportunity: Explore the use of distorted and irregular shapes in architectural design to create visually striking buildings.
- **Residential-hotel Hybrid:** Disruptive innovation opportunity: Combine residential and hotel spaces to cater to the needs of both local residents and out-of-town visitors.
- **Eccentric Urban Patterns:** Disruptive innovation opportunity: Experiment with unconventional and eccentric patterns in urban design to create unique and visually captivating cityscapes.

### Industries Being Reshaped

- **Architecture:** Disruptive innovation opportunity: Push the boundaries of traditional architecture by embracing unconventional and visually expressive designs.
- **Real Estate:** Disruptive innovation opportunity: Explore the fusion of residential and hotel spaces to cater to the evolving needs of urban dwellers.
- **Urban Planning:** Disruptive innovation opportunity: Integrate eccentric patterns and designs into urban landscapes to create vibrant and unique city environments.

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