# Curated Modern Cohesive Apartments General Assembly and SO-IL Join on the 144 Vanderbilt By Amy Duong | Published 2024-12-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/144-vanderbilt References: [design-milk](https://design-milk.com/so-ils-architecture-and-general-assemblys-interiors-unite-at-144-vanderbilt/) & [144vanderbilt](https://144vanderbilt.com/)  Interior design company [General Assembly](https://www.trendhunter.com/trends/general-assembly) works together with architecture firm [SO-IL](https://www.trendhunter.com/trends/dinesen-apartment) to create a new duplex complex at 144 Vanderbilt. The joined space brings attention to everyday functionality through its design integrity as the curated range of furniture, art, and lighting brings domestic living spaces to the forefront of the concept. The space also offers a nod to design retail as it creates an immersive experience that displays independent designers and brands. This insight is contributed by the Brooklyn-based retail store by General Assembly, [Assembly Line](https://www.trendhunter.com/trends/amica-collection). The duplex can be found on the corner of Vanderbilt and Myrtle Avenues with 26 condos across eight stores. In total, there are 21 unique floor plans to select from with a focus on privacy and connecting to nature. Image Credit: SO-IL ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 1% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Immersive Retail Experiences:** Curated living spaces in modern apartments highlight opportunities for immersive retail environments that showcase independent designers. - **Functionality-driven Design:** Emphasizing everyday functionality in interior design leads to innovative combinations of art, furniture, and lighting that enhance domestic living. - **Nature-integrated Living:** Modern apartments with unique floor plans offer opportunities to incorporate natural elements, promoting privacy and a connection with nature. ### Where This Applies - **Interior Design:** The integration of art, furniture, and innovative lighting options showcases advances in interior design, emphasizing both aesthetics and functionality. - **Architecture:** Collaborations between architecture firms and design companies pave the way for architectural innovations that blend modern aesthetics with practical living solutions. - **Retail Design:** Transforming residential spaces into platforms for displaying designer products opens new pathways in retail design, merging the home environment with commercial experiences. ## Related on Trend Hunter - [Warm-Tonal Urban City Apartments](https://www.trendhunter.com/trends/general-assembly.md) - [Wood-Focused Showrooms](https://www.trendhunter.com/trends/dinesen-apartment.md) - [Exposed Wooden Beam Lofts](https://www.trendhunter.com/trends/gowanus-loft.md) - [Modernist Modern Retreats](https://www.trendhunter.com/trends/general-assembly-1.md) - [Courtyard Connection Designs](https://www.trendhunter.com/trends/studioac-2.md) - [Irish-Inspired Condo Designs](https://www.trendhunter.com/trends/one-domino-square.md) - [High-Rise Tokyo Apartments](https://www.trendhunter.com/trends/morandi-i-apartment.md) - [European-Inspired Urban Lofts](https://www.trendhunter.com/trends/ghislaine-via.md) - [Waved Metal-Wrapped Buildings](https://www.trendhunter.com/trends/9-chapel.md)