# Faux Fur Canine Ads The VIPAL Environmental Awareness Campaign by 141 Soho Square is Sad By Ana Lopez | Published 2012-01-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/141-soho-square References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/vipal-environmental-awareness-panda-zebra/) & [141sohosquare.br](http://www.141sohosquare.com.br/) Raising awareness about the environment is an ongoing project by some eco-friendly companies like VIPAL, that, with the help of the advertising agency 141 Soho Square, created a series of prints to promote its green tires. Lensed by Mauricio Nahas, these ads consist of dogs with their fur dyed to resemble that of wild animals. With the tagline “Without action, soon they’ll be the only ones. Retreated tires preserve nature,” this campaign highlights how VIPAL’s tires help to protect and conserve threatened animals like zebras and pandas. The VIPAL Environmental Awareness Campaign by 141 Soho Square is not only realistic about a serious environmental problem, but it’s also effective in promoting an eco-friendly product. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Advertising:** The VIPAL Environmental Awareness Campaign demonstrates the growing trend of using creative advertising strategies to raise awareness about environmental issues. - **Green Products:** VIPAL's green tires showcase the trend of companies developing eco-friendly products to mitigate the impact on the environment. - **Animal Conservation:** By featuring dyed dogs resembling endangered animals, the VIPAL Environmental Awareness Campaign reflects the trend of promoting animal conservation efforts through creative marketing. ### Sectors Adopting This - **Advertising:** The VIPAL Environmental Awareness Campaign demonstrates disruptive innovation opportunities in the advertising industry through the use of unconventional and impactful methods to promote environmental causes. - **Automotive:** VIPAL's green tires highlight the disruptive innovation potential in the automotive industry by offering eco-friendly alternatives that help mitigate environmental impact. - **Conservation:** The VIPAL Environmental Awareness Campaign showcases disruptive innovation opportunities in the conservation industry by combining creative marketing with environmental initiatives to drive awareness and action. ## Related on Trend Hunter - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md)