# Seltzer Happy Hour Giveaways White Claw Debuted the 134 Happy Hours Program to Ease Back to Office By Grace Mahas | Published 2022-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/134-happy-hours-program References: [whiteclaw134happyhours](http://www.whiteclaw134happyhours.com/)  According to a recent [White Claw](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar) survey, 85% of people are most excited to return to work after happy hour. White Claw might just be the key to restoring mutual normalcy in the RTO battle as employers lose battle after battle. White Claw is giving remote employees a reason to make their grand return to coworking under one roof by introducing its first-ever 134 Happy Hours Program - an opportunity for White Claw to award over-the-top happy hours for those looking to ease back into the office. The contest comes as the hybrid working model becomes the norm and a desire to maximize time in the office grows. To enter, fans can fill out the entry the online form sharing what they miss most about IRL happy hour for a chance to win one for themselves. Image Credit: White Claw ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 87% | Activity: 99% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hybrid Work Model:** As the hybrid work model becomes the norm, there is a trend towards finding new and inventive ways to entice remote employees back into the office. - **Over-the-top Giveaways:** Companies are increasingly offering extravagant giveaways, like White Claw's 134 Happy Hours Program, to incentivize customers or employees to engage with the brand. - **Virtual to In-person Transition:** As the world reopens, trends show a need for companies to create engaging campaigns or experiences that help customers transition back to in-person interactions. ### Industries Being Reshaped - **Alcohol Beverage:** The alcohol beverage industry can capitalize on consumers' growing desire for unique and exciting promotions to increase brand awareness and customer engagement. - **Office Supplies/rental:** Companies in the office supplies or rental industry can look for opportunities to create unique experiences or perks for remote workers to entice them back into the office and increase foot traffic. - **Marketing/advertising:** As companies seek to create engaging campaigns or experiences for customers, a trend towards new, creative marketing and advertising strategies is emerging. ## Related on Trend Hunter - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Cocktail Holiday Kits](https://www.trendhunter.com/trends/cocktail-holiday-kit.md) - [Togetherness Seltzer Campaigns](https://www.trendhunter.com/trends/grab-life-by-the-claw.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Beverage Brand Music Contests](https://www.trendhunter.com/trends/altitunes.md) - [Bottomless Smart Coolers](https://www.trendhunter.com/trends/claw-cooler.md) - [Spontaneous No-Stress Vacations](https://www.trendhunter.com/trends/nobail-bondsman.md) - [Co-Created Murder Games](https://www.trendhunter.com/trends/glass-onioninspired-murder-mystery-game.md)