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# 130,000 Square Foot Skateboard Park New Jiangwan City China

By Ian Cooke | Published 2006-01-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/130000-square-foot-skateboard-park-new-jiangwan-city-china
References: [wired](http://www.wired.com/wired/archive/14.01/start.html?pg=4)

I can't wait to go back to China so I can skateboard.

"When Chinese officials conceived of New Jiangwan City - a "planned metropolis" on the outskirts of Shanghai - the centerpiece of downtown was supposed to be a general recreation area. Instead, clothing company SMP persuaded the government to build a 130,000-square-foot, $26 million temple to a sport many Chinese have never heard of: [skateboarding](https://www.trendhunter.com/trends/25-hour-skatepark)." - Wired

**Implications** - Certain consumers in contemporary society are not afraid to spend their money, and this [large-scale park](https://www.trendhunter.com/trends/greater-bay-area-sports-centre) demonstrates that bigger is better. Companies should consider how their products provide an option of [lavishness to buyers](https://www.trendhunter.com/trends/stone-island-expands) who are willing to spend their money.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 81% | Activity: 67% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Luxury Recreation:** Companies should consider how they can provide lavish options for buyers who are willing to spend their money.
- **Skateboarding Culture Expansion:** The building of such a large-scale skateboarding park in China shows the potential for the sport's growth and potential market overseas.
- **Brands as Influencers:** SMP's ability to persuade the Chinese government to build the skateboarding park demonstrates how brands can influence decision-making and shape urban development.

### Industries Being Reshaped

- **Recreation Equipment:** Companies in this industry can explore developing and marketing high-end products to cater to the growing demand for luxury recreation options.
- **Skateboarding Industry:** The skateboarding industry can leverage the expansion of the sport's popularity in new markets to develop more innovative products and services.
- **Marketing and Advertising:** The influence of brands in shaping urban development opens up opportunities for marketing and advertising firms to develop new strategies that take advantage of this trend.

## Related on Trend Hunter

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- [Terraced Urban Landmarks](https://www.trendhunter.com/trends/go-park-sai-sha.md)
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- [Vibrant Sports Parks](https://www.trendhunter.com/trends/huachiao-vibrant-sports-park.md)
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