# Gun-Happy Ad Solicitors 13 Eme Rue Universal Mails Bullseyes to Potential Advertisers By Jonathon Brown | Published 2013-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/13-eme-rue-universal References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/12/13th-street-the-target/) & [13emerueuniversal.fr](http://www.13emerueuniversal.fr/) What you're seeing here is a video explaining a unique method of [attracting advertisers](https://www.trendhunter.com/trends/global-marketing-initiative) used by 13 Eme Rue Universal. 13 Eme Rue Universal is a French all-crime channel. So in an effort to match the gun play that happens on the channel, the company sent its top executives into a shooting range with some serious weaponry. People like the Partnership Manager, Marketing Manager, Sales Manager and CEO lined up in the range and [shot at targets](https://www.trendhunter.com/trends/sandy-hook-promise) representing the various demographics the channel reaches. Once they finished hitting the bullseye over and over, they rolled up the sheet and placed it in a black tube along with bullet shells from their guns. 13 Eme Rue Universal sent the tubes to advertisers and they achieved a [62% response rate](https://www.trendhunter.com/trends/kiehls-response). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising Tactics:** Businesses have an opportunity to explore unique advertising methods that push the boundaries of creativity and keep customers engaged. - **Personalized Marketing:** Customized marketing campaigns that target specific demographics and interests can yield a higher response rate from potential customers. - **Innovative Promotional Materials:** Original and impactful promotional items like the bullseye target and bullet shells can leave a lasting impression on potential clients and generate buzz around a brand. ### Where This Applies - **Advertising:** The advertising industry can benefit from exploring out-of-the-box methods of reaching potential clients and creating campaigns that resonate with specific groups. - **Entertainment:** Businesses in the entertainment industry can take inspiration from 13 Eme Rue Universal's approach and use creative methods to promote their products or services to a targeted audience. - **Retail:** Retailers can explore new and unique ways to market their products to customers, incorporating personalized messages and promotional items that stand out from the competition. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md)