# Quirky Unconventional Frames Gentle Monster's 13 Collection Follows Its Yearly Campaign Themetics By Amy Duong | Published 2019-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/13-collection References: [hypebeast](https://hypebeast.com/2019/1/gentle-monster-13-eyewear-collection) & [gentlemonster](https://www.gentlemonster.com/) South Korean eyewear label [Gentle Monster](https://www.trendhunter.com/trends/gentle-monster-5) introduces its latest 13 collection, embracing the theme of both "imbalance and abnormality." This unconventional theme challenges the label consistently, as it breaks boundaries of its own and creates [uniquely shaped frames](https://www.trendhunter.com/trends/artsy-eyewear-collection). The 13 collection's name is inspired by the label's own annual campaign series, and this year marks the "13th month." The capsule is comprised of a plethora of quirky shapes and unconventional designs that perfectly capture the combatting essence of both [modernistic and retro elements](https://www.trendhunter.com/trends/modern-retro-collection). Some notable frames highlight the 'BEES' model, shaped like a half-moon, the 'Cold' neon orange shades on a clear frame, and the slimly shaped 'Flip-Up' frames. The 13 collection is now available for purchase online at Gentle Monster. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Eyewear Designs:** Disruptive innovation opportunity: Explore unique and unconventional frame shapes and designs to stand out in the eyewear industry. - **Combination of Modernistic and Retro Elements:** Disruptive innovation opportunity: Create eyewear that successfully fuses modern and retro styles to cater to a wide range of fashion preferences. - **Annual Campaign Thematics:** Disruptive innovation opportunity: Develop eyewear collections with thematic inspirations that engage customers and build brand loyalty. ### Where This Applies - **Eyewear:** Disruptive innovation opportunity: Integrate technology into eyewear to enhance functionality and provide a unique user experience. - **Fashion:** Disruptive innovation opportunity: Combine unconventional eyewear designs with creative fashion trends to create statement accessories. - **Retail:** Disruptive innovation opportunity: Utilize online platforms and direct-to-consumer models to reach a wider customer base for eyewear products. ## Related on Trend Hunter - [Whimsical Jelly-Style Eyewear](https://www.trendhunter.com/trends/gentle-monster-5.md) - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Futuristic Eyewear Design](https://www.trendhunter.com/trends/simple-line-1.md) - [Luxury Eyewear Capsules](https://www.trendhunter.com/trends/gentle-monster-moncler.md) - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md)