# Mid-Range Australian Footwear 124 Shoes Provides an Option that Pleases Gentleman of All Kinds By Michael Hemsworth | Published 2015-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/124-shoes References: [manofmany](http://manofmany.com/fashion/124-shoes/) & [124shoes.au](http://www.124shoes.com.au/) The founders of Australia-based 124 Shoes started the brand as a result of the lack of mid-range shoe options on the Australian market; with consumers forced to choose between high-end options and mass market footwear, the development of such a brand was necessary. The result of 124 Shoes is a brand for Australian men and women that allow them to get a [fashionable yet functional pair of shoes](https://www.trendhunter.com/trends/ultrastylish-footwear) that blend high-end design with a reasonable price tag. Specializing in [boots, loafers, casual and dress styles](https://www.trendhunter.com/trends/astorflex-dockflex-loafers), 124 Shoes are [handcrafted in Italy](https://www.trendhunter.com/trends/buck-mason-x-sanders) and provide options for men and women to wear on a daily basis rather than just on occasion. Available for purchase online, 124 Shoes are a response to an evolving footwear market. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 96% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Mid-range Footwear:** Disruptive innovation opportunity: Develop a mid-range footwear brand that offers fashionable yet affordable options for consumers. - **Handcrafted Shoes:** Disruptive innovation opportunity: Create a brand that specializes in handcrafted shoes, offering high-quality craftsmanship to consumers. - **Online Shoe Retailers:** Disruptive innovation opportunity: Build an online platform that offers a wide range of shoe options, providing convenience and accessibility to consumers. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity: Introduce new manufacturing processes to create more affordable and sustainable footwear options. - **Fashion:** Disruptive innovation opportunity: Develop fashion brands that prioritize affordability without compromising on style and design. - **E-commerce:** Disruptive innovation opportunity: Improve online shopping experiences for consumers by offering personalized recommendations and virtual try-on features for shoes. ## Related on Trend Hunter - [Premium Italian Footwear Brands](https://www.trendhunter.com/trends/girotti.md) - [Ultra-Elegant Unisex Leather Boots](https://www.trendhunter.com/trends/unisex-leather-boot.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md) - [Luxury Footwear Debuts](https://www.trendhunter.com/trends/ottange.md) - [Sophisticated Italian-Made Boot Silhouettes](https://www.trendhunter.com/trends/jb-ander.md) - [Performance Clog Innovations](https://www.trendhunter.com/trends/originals-clog-2420.md) - [Hand-Stitched Italian Sneakers](https://www.trendhunter.com/trends/p448-sohosocks.md) - [Comfortable Casual Lifestyle Shoes](https://www.trendhunter.com/trends/casual-lifestyle-shoe.md) - [Comfort-Driven Stylish Men's Footwear](https://www.trendhunter.com/trends/deming-recovery.md)