# Sustainable Concept Boutiques East London's 123 Store is a True Shopping Experience By Tiana Reid | Published 2010-07-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/123-store References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=8029&PageNum=1) & [123bethnalgreenroad](http://www.123bethnalgreenroad.co.uk/) Located on 123 Bethnal Green Road is the newly-opened 123 store, a [sustainable fashion boutique](https://www.trendhunter.com/trends/reformations-new-vancouver-location). With four floors, and one dedicated to Dr. NOKI's [House of Sustainability](https://www.trendhunter.com/trends/nikos-koulis), the 123 store is an exciting venture where you can truly know the story behind your clothes, whether it be the source of the sustainable fabric or the overall vertical production model. Check out the gallery for some intriguing photographs from the 123 store launch event. **Implications** - A look through the pictures of this [sustainable concept boutique](https://www.trendhunter.com/trends/westfield-century-city) is sure to impress you, especially if you have a passion for shopping and contemporary life as a whole. Rather than going to a bland shopping mall, why not try out East London's 123 Store? ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 21% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Discover disruptive innovation opportunities in the growing trend of sustainable fashion, as consumers increasingly demand transparency and eco-friendly products. - **Vertical Production:** Explore the potential of vertical production models in the fashion industry, which offer greater control over the supply chain and sustainability practices. - **Concept Boutiques:** Embrace the concept boutique trend, where immersive shopping experiences and unique brand stories create a competitive edge. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage sustainable fashion and concept boutique trends to attract eco-conscious consumers and differentiate their offerings. - **Textile Manufacturing:** Textile manufacturers can seize disruptive innovation opportunities by adopting vertical production models that promote sustainable practices and transparency. - **Retail Design:** Retail design professionals can tap into the concept boutique trend to create immersive and engaging shopping environments that captivate modern consumers. ## Related on Trend Hunter - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Immersive Textile Boutiques](https://www.trendhunter.com/trends/100-silk-shop.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Ultra-Green Deadstock Stores](https://www.trendhunter.com/trends/kisarazu-concept-store.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md)