# $120 000/ sq Metre Real Estate Monaco's Avenue Princess Grace Keeps Out Rif Raf By Christina Butty | Published 2009-07-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/120-000-sq-metre-real-estate-monaco References: [blogs.wsj](http://blogs.wsj.com/wealth/2008/08/05/the-10-most-expensive-streets-in-the-world/) In the Wealth Bulletin's study of the [most expensive streets in the world](https://www.trendhunter.com/trends/montecarlo-beach), Monaco's Avenue Princess Grace is at the top of the list. Named after Grace Kelly this [prestigious real estate overlooks the water](https://www.trendhunter.com/trends/maison-margiela-residences-dubai). Avenue Princess Grace is not for the light of wallet, a beer at Jimmy's Bar costs more than $100, and puts people in the vicinity of Russian oligarchs, Middle Eastern oil sheikhs and the occasional Monaco royal. **Implications** - The extremely high price point of properties and activities on a street like this create a surrounding exclusivity that caters to the lucky few whose wallets are conducive to spending time there. If nothing else, the title of most expensive street in the world is a draw for tourists who are fascinated by the glamorous lives of those who inhabit it. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Real Estate:** Opportunity for developers to create high-end properties and amenities that cater to the wealthiest individuals. - **Exclusivity and Status:** Potential for brands to offer exclusive products and services that appeal to affluent consumers seeking status symbols. - **Tourism for Luxury Lifestyles:** Opportunity to develop tourism experiences that allow visitors to immerse themselves in the luxurious lifestyle associated with expensive streets like Avenue Princess Grace. ### Who This Affects Most - **Real Estate Development:** Developers can capitalize on the demand for luxury properties and create high-end real estate projects. - **Luxury Brands:** High-end brands can target wealthy consumers by offering exclusive products and services associated with prestigious locations. - **Luxury Tourism:** Tourism companies can create tailored travel experiences that cater to affluent travelers seeking luxury destinations and experiences. ## Related on Trend Hunter - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Luxury Jeweler Boutiques](https://www.trendhunter.com/trends/luxury-jeweler.md) - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md) - [Limestone-Clad Luxurious Apartments](https://www.trendhunter.com/trends/st-georges-mansion.md) - [Branded Luxury Beach Clubs](https://www.trendhunter.com/trends/jacquemus-beach-club.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [$1000 Bourbon Cocktails](https://www.trendhunter.com/trends/worlds-most-expensive-bloody-mary.md) - [Anti-Luxury Hotel Designs](https://www.trendhunter.com/trends/chopard-1.md)