# Fairly Traded Fashion Websites 12 Small Things Promotes Goods Made by Struggling Artistans By Sarah Moore | Published 2012-08-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/12-small-things References: [roozt](http://www.roozt.com/p1119/Tote-Bag/product_info.html) & [12smallthings](http://12smallthings.com/) 12 Small Things sells fashionable bags, clothing and other accessories that were [handmade by artistans](https://www.trendhunter.com/trends/mvinn-collection) from across the world. The online store sells items made by those who live in economically challenged communities and whose work has a stimulating and empowering story to tell. Each season a collection of artists, from the 12 groups that the company supports, promotes their [fairly traded goods](https://www.trendhunter.com/trends/pieta) on the site. By promoting these items, the company empowers the craftspeople who have made the goods to become sustainable and self-sufficient and to earn a livable wage that can support both themselves and their families. Furthermore, when the company features local, American craftsman, a portion of their sales profits goes to help a community in need. **Contact Information** 12 Small Things [website](http://12smallthings.com/) 12 Small Things on [Facebook](http://www.facebook.com/pages/12-Small-Things/166881139989926) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Fair Trade Fashion:** The trend of promoting fairly traded goods can be expanded to other industries as conscious consumerism gains importance. - **Supporting Local Artisans:** The trend of promoting locally made artisanal goods can be applied to other industries as consumers shift away from mass-produced products. - **Storytelling in Marketing:** The trend of promoting the empowering stories of those who make the goods can be used to connect with consumers and create brand loyalty. ### Who This Affects Most - **Home Goods:** The home goods industry can follow the trend of promoting artisanal goods made from sustainable materials. - **Beauty:** The beauty industry can follow the trend of promoting natural, fairly traded ingredients and supporting disadvantaged communities. - **Food and Beverage:** The food and beverage industry can follow the trend of promoting locally sourced ingredients and supporting independent farmers and artisans. ## Related on Trend Hunter - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Charming Hair Accessories](https://www.trendhunter.com/trends/clementine-grove.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Handmade Ghanaian Rugs](https://www.trendhunter.com/trends/little-proba.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md)