# $1.2 Million Gold Dress Coins Give Design New Weight By Going Like Sixty | Published 2007-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/12-million-in-gold-coins-give-design-new-weight References: [bornrich.org](http://www.bornrich.org/entry/gold-coins-sewed-into-million-dollar-outfits/) Not to be outdone with mere diamonds and emeralds on a dress, Bunka Fashion College in Tokyo shows models wearing outfits bedecked with gold coins. 1,500 Austrian gold coins valued at $1.2 million were on three outfits, including a dress weighing 22 pounds, and jackets weighing up to 46 pounds. One of the models was incapable of carrying the additional weight. **Implications** - Flashy fashion designs appeal to the fashion show-goer who is looking for opulence in a design environment that has, for the most part, emphasized an androgynous and basic look. Gold is a metallic color that can be replicated in a variety of industries, especially technology, and will be attractive to consumers who are looking to show off -- without having to spend the money. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 65% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Flashy Fashion Designs:** The trend of flashy fashion designs appeals to consumers who are looking for opulence and luxury in an otherwise basic design environment. - **Gold as a Replicated Color:** The trend of using gold as a replicated color extends beyond fashion and can be seen in various industries, particularly technology, as a way to attract consumers who want to showcase wealth. - **Opulence Without Spending Money:** The trend of incorporating gold into designs allows consumers to show off a luxurious aesthetic without the need to actually spend large amounts of money. ### Who This Affects Most - **Fashion:** The fashion industry can explore and embrace flashy designs, incorporating elements such as gold accents, to appeal to consumers who desire opulence and luxury. - **Technology:** The technology industry can capitalize on the trend of using gold as a replicated color, incorporating it into product designs to cater to consumers who want to showcase wealth and luxury. - **Decor and Interior Design:** The decor and interior design industry can adopt the trend of incorporating gold into designs, allowing consumers to create opulent and lavish spaces without significant financial investment. ## Related on Trend Hunter - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Gold Fine Jewelry Collections](https://www.trendhunter.com/trends/gold-fine-jewelry.md) - [Collaborative Couture Fashion Lines](https://www.trendhunter.com/trends/bach-mai.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Luxe Fashion-House Concept Stores](https://www.trendhunter.com/trends/gold-house.md) - [Metal-Infused Jackets](https://www.trendhunter.com/trends/stone-islands-metal-mesh-jacket.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md)