# Rap Star Charities Diddy Gives $50,000 to Charities for the '12 Days Of Tag' Online Initiative By Summer Luu | Published 2010-12-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/12-days-of-tag References: [psfk](http://www.psfk.com/2010/12/help-unicef-win-the-12-days-of-tag-charity-campaign.html) & [12daysoftag](http://12daysoftag.com/index.html) [Microsoft](https://www.trendhunter.com/trends/microsoft-holiday-sweater) Tag is collaborating with rapper and producer Diddy in a [charitable campaign](https://www.trendhunter.com/trends/charity-contest) called the '12 Days Of Tag,' in which $50,000 will be given to charity over a 12 day period. Also participating in this campaign is Unicef. All you need to do is scan the tag with the Microsoft Tag Reader (downloaded on your smartphone) on the charity's website and vote for it. Share the 12 Days of Tag contest on [Twitter](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day) using its hashtag #12daysoftag; lucky voters who help out a charity get a chance to win exclusive Diddy products. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 3% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity-charity Collaborations:** The collaboration between a rapper and a tech company on a charitable campaign highlights the potential for more celebrity partnerships with social causes. - **QR Code Campaigns:** The use of QR codes in charitable campaigns opens up new possibilities for digital engagement and fundraising. - **Social Media-driven Activism:** The integration of social media in charitable campaigns not only raises awareness but also rewards socially-conscious individuals with exclusive products, creating opportunities for more socially-driven marketing strategies. ### Who This Affects Most - **Technology:** The collaboration between Microsoft Tag and a rap star shows the potential for using technology to drive charitable campaigns and increase digital engagement. - **Music:** The involvement of the music industry in charitable initiatives creates new opportunities for brand partnerships and social responsibility. - **Non-profit:** Non-profit organizations can leverage celebrity partnerships and digital marketing strategies to increase donations and social impact. ## Related on Trend Hunter - [Travel Company Charity Initiatives](https://www.trendhunter.com/trends/sickkids-foundations.md) - [Seasonal Promotional Sweepstakes](https://www.trendhunter.com/trends/12-days-of-gametime.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [NFC-Enabled Golden Tags](https://www.trendhunter.com/trends/golden-tag.md) - [Charitable Reusable Bags](https://www.trendhunter.com/trends/community-bag-and-giving-tag-program.md) - [Charitable QSR Keychains](https://www.trendhunter.com/trends/qsr-keychains.md) - [Charitable Holiday Initiatives](https://www.trendhunter.com/trends/ronald-mcdonald-house.md) - [Interactive Gift Tags](https://www.trendhunter.com/trends/interactive-gift-tag.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md)