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# Viral Vacation Contests
Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines

By Summer Luu | Published 2010-12-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/12-days-of-luv
References: [eturbonews](http://www.eturbonews.com/19999/southwest-airlines-launches-holiday-twitter-contest) & [southwest](http://www.southwest.com/html/travel-extras/promotions/12daysofluv-contest.html)

The [Southwest Airlines](https://www.trendhunter.com/trends/getaways-by-southwest) [Twitter](https://www.trendhunter.com/trends/the-great-spud-getaway) account (@southwestair) is giving their online followers a chance to win $1000 gift cards through the '12 Days of Luv' contest.

For each of the following 12 days, tweeps are asked for a FUN holiday photo. Each day has a theme, which will be announced at some point during the day, so twitterers really have to keep their eyes glued to the feed. The active online participation and engagement is a great marketing tool to get consumers tweeting and buzzing about Southwest Airlines and '12 Days of Luv.'

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 13% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Social Media Contests:** The use of social media contests like the '12 Days of Luv' can create viral engagement and buzz for brands like Southwest Airlines.
- **Real-time Engagement:** The real-time aspect of the contest, with themes announced throughout the day, encourages active participation and keeps followers engaged.
- **User-generated Content:** By asking followers to share FUN holiday photos, Southwest Airlines can leverage user-generated content to showcase customer experiences.

### Where This Applies

- **Airlines:** Airlines can harness the power of social media contests to increase brand awareness and engage with customers in a fun and interactive way.
- **Marketing:** The '12 Days of Luv' contest demonstrates how social media can be a powerful marketing tool to generate buzz and promote brand loyalty.
- **Photography:** The contest provides an opportunity for photography enthusiasts to showcase their skills and creativity through themed holiday photos.

## Related on Trend Hunter

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- [Promotional Tourism Sweepstakes](https://www.trendhunter.com/trends/visit-lauderdale.md)
- [Branded $25K Giveaways](https://www.trendhunter.com/trends/moes-southwest-grill-cash-app.md)
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- [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md)
- [Celebratory Seasonal QSR Deals](https://www.trendhunter.com/trends/wendys-12-days-of-holiday-deals.md)
- [Festive QSR Deal Promotions](https://www.trendhunter.com/trends/whataburger-12-days-of-whatacheer.md)
- [Convenience-Focused Vacation Bundles](https://www.trendhunter.com/trends/getaways-by-southwest.md)