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# Festive Texting Videos
AT&Ts; 12 Days of Christmas Tells the Christmas Carol in Emojis

By Laura McQuarrie | Published 2014-12-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/12-days-of-christmas
References: [adsoftheworld](http://adsoftheworld.com/media/online/att_emoji_carols_twelve_days_of_christmas) & [youtube](https://www.youtube.com/watch?v=JO7b8KiCTUU)

This season, [AT&T](https://www.trendhunter.com/trends/AST-SpaceMobile) is presenting classic Christmas songs like Deck the Halls, We Wish You a Merry Christmas, Jingle Bells and the 12 Days of Christmas as a series of fun 'Emoji Carols.'

This video for the 12 Days of Christmas interprets the song in a modern way, presenting the third day of gifts, the French hens, as chickens carrying French fries, and the four calling birds as penguins with phones. As it's been noted a number of times in other songs and pop culture, the practicality of getting overwhelmed with these gifts would actually be quite chaotic. Playing along with this idea, the AT&T ad gets a little crazier as it progresses, where sparking rings turn into donuts and shocked emoji faces start popping up randomly.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 6% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Emoji Carols:** Creating new versions of classic songs using emojis presents an opportunity for creative and engaging content.
- **Modern Interpretation:** Reimagining traditional concepts in a modern way, like turning French hens into chickens with French fries, can attract younger audiences and refresh established content.
- **Chaotic Gift Giving:** Exploring the impracticality and chaos of receiving overwhelming gifts can lead to humorous and relatable storytelling opportunities.

### Who This Affects Most

- **Telecommunications:** Brands in the telecommunications industry can leverage emojis and creative videos to engage with customers and showcase their services in a fun and innovative way.
- **Entertainment:** The entertainment industry can utilize the concept of emoji carols to create unique and shareable content that appeals to a wide audience, including younger generations.
- **Advertising:** In the advertising industry, utilizing emojis and modern reinterpretations can help brands stand out and capture attention in a crowded market, while also connecting with consumers on a relatable and humorous level.

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