# Freeze-Dried Drink Cubes 1,2, Cubes Dissolve in Water for an Instant Beverage from Anywhere By Michael Hemsworth | Published 2021-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/12-cubes References: [hypebeast](https://hypebeast.com/2021/5/coca-cola-japan-1-2-cube-freeze-dried-green-tea-and-coffee-cubes-release-info) & [amazon.co.jp](https://www.amazon.co.jp/stores/page/D998C7D3-4216-493E-A57E-DCB728485A83?tag=trenhunt0f-20) The 1,2, Cubes have been released by Coca-Cola Japan as an instant drink solution for those looking to increase their energy or simply enjoy a quick break with a refreshment. The cubes come in three options including iced coffee, green tea and barley tea, which are each made with freeze-dried ingredients that are formed into cubes and come ready to drop into a glass of water. The cubes come in packs of 15 and, thanks to their minimal packaging and formulation, are also positioned as a more eco-friendly alternative to other options on the market. The 1,2, Cubes are available for purchase only in Japan where they can be purchased at a price point of ¥648 JPY. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Freeze-dried Beverage Cubes:** The development of freeze-dried beverage cubes represents a new trend in instant drink solutions. - **Eco-friendly Packaging Alternatives:** 1,2, Cubes' minimal packaging and formulation present a disruptive innovation opportunity in the food and beverage packaging industry. - **Convenient and Energy-boosting Drinks:** The demand for quick and easy energy-boosting beverages is a growing trend in the food and beverage industry. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the demand for convenient and instant drink solutions such as 1,2, Cubes. - **Packaging:** The packaging industry can explore eco-friendly and innovative packaging alternatives like the minimal packaging used for 1,2, Cubes. - **Energy Drinks:** The energy drink industry can take note of the trend towards convenient, energy-boosting beverages and develop new and innovative products in response. ## Related on Trend Hunter - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md) - [Limited-Edition Beverage Cube Flavors](https://www.trendhunter.com/trends/beverage-cube.md) - [Nutrient-Infused Ice Cubes](https://www.trendhunter.com/trends/roxii-supercube.md) - [Vegan Tea Cubes](https://www.trendhunter.com/trends/microtea.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Apple-Flavored Hydration Cubes](https://www.trendhunter.com/trends/limited-time-microdrink.md) - [Lemonade-Flavored Hydration Cubes](https://www.trendhunter.com/trends/pink-lemonade-microdrink.md) - [Alpine Herb Drink Mixes](https://www.trendhunter.com/trends/drink-cubes.md)