# Luxury 200-Year-Old Spirits A $117,000 Bottle of Wine Breaks World Records By Souzan Michael | Published 2011-08-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/117000-bottle-of-wine References: [cbsnews](http://www.cbsnews.com/video/watch/?id=7374589n) & [bonappetit](http://www.bonappetit.com/blogsandforums/blogs/badaily/2011/07/man-pays-117000-for-200-year-o.html) It's hard not to love a nice glass of wine with dinner, but in London, a $117,000 bottle of wine was recently purchased. The record-breaking bottle of vino was bought by a former sommelier (or wine steward) named Christian Vanneque. The [200-year-old bottle](https://www.trendhunter.com/trends/highland-park-56-year-single-malt) of 1811 [Chateau d'Yquem](https://www.trendhunter.com/trends/dior-lor-de-vie) breaks the world record for [most expensive bottle of wine](https://www.trendhunter.com/trends/mexicoinspired-whisky), a record that was previously held by a $100,000 1787 bottle from the same Bordeaux chateau. Vanneque is quite a wine connoisseur himself, having been a sommelier at Parisian restaurant La Tour d'Argent and one of the experts at the 1976 Judgment of Paris wine tasting. He plans to drink the $117,000 bottle of wine in six years to commemorate the 50 year anniversary of his career as a sommelier. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Spirits:** The purchase of a $117,000 bottle of wine highlights the growing trend of luxury spirits, creating opportunities for high-end, exclusive offerings in the alcohol industry. - **Historic Beverage Collections:** The popularity of acquiring 200-year-old bottles of wine showcases the trend of collecting and investing in historic beverages, presenting opportunities for specialized collectors and auction houses to meet the demand. - **Personalized Wine Experiences:** The story of a former sommelier planning to drink the purchased bottle in six years to commemorate his career milestone points to the trend of personalized wine experiences, indicating opportunities for sommeliers and wineries to curate unique events for customers. ### Industries Being Reshaped - **Alcohol:** The record-breaking purchase of a $117,000 bottle of wine highlights disruptive innovation opportunities for luxury, limited edition alcohol offerings within the industry. - **Collectibles:** The trend of acquiring historic bottles of wine opens up disruptive innovation opportunities for specialized collectibles industry, catering to the demand for unique and valuable beverage items. - **Hospitality:** The trend of personalized wine experiences presents disruptive innovation opportunities for the hospitality industry to create tailored offerings and events, enhancing customer experiences. ## Related on Trend Hunter - [Extravagant Luxury Bourbons](https://www.trendhunter.com/trends/luxury-bourbon.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Expensive Whiskey Sales](https://www.trendhunter.com/trends/emerald-isle-whiskey.md) - [Lifetime Wine Subscriptions](https://www.trendhunter.com/trends/obvious-wines.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Record-Breaking Wine Bottles](https://www.trendhunter.com/trends/belaire-zeus.md) - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Extra-Large Wine Glasses](https://www.trendhunter.com/trends/xxl-wine.md)