# Futuristic Sporty Luxe Sunglasses Louis Vuitton Unveils a New 1.1 Millionaires Eyewear Design By Amy Duong | Published 2022-01-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/11-millionaires References: [hypebeast](https://hypebeast.com/2022/1/louis-vuitton-1-1-millionaires-sunglasses-sporty-iteration-product-info) Luxury French fashion house Louis Vuitton introduces a new iteration of the 1.1 Millionaires sunglasses design in a hue that is made to grab attention. It takes on a futuristic design language with a bold shape and it is set to join the LV 2054 collection. It has an angular look with a deep faceted front area in a bright neon yellow colorway. The frames are slightly translucent to add a retro touch to the entire premium design. It also features monogram metal frame inserts for a touch of branding and lines that are added above the sunglasses. Additionally, the LV initials can also be seen along with the temples with black lenses and a band for a sporty touch. Image Credit: Louis Vuitton ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 74% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Eyewear Design:** The new design from Louis Vuitton showcases a trend towards futuristic eyewear with bold shapes and neon colors. - **Sporty-luxe Sunglasses:** The combination of sporty and luxury elements in Louis Vuitton's new sunglasses design is a trend to watch. - **Branded Sunglasses:** The monogrammed metal frame inserts and LV initials on the temples highlight a trend towards branded sunglasses designs. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion houses should be exploring futuristic and sporty-luxe design elements for upcoming sunglasses collections. - **Eyewear:** There is an opportunity for eyewear brands to incorporate more branding elements in their designs, in line with the trend showcased by Louis Vuitton. - **Sports Fashion:** Sports fashion brands can explore incorporating luxury elements in their sunglasses designs to cater to the high-end market showcased by Louis Vuitton's 1.1 Millionaires sunglasses. ## Related on Trend Hunter - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Futuristic Eyewear Designs](https://www.trendhunter.com/trends/futuristic-eyewear1.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Luxe Legacy-Inspired Sneakers](https://www.trendhunter.com/trends/louis-vuitton-7.md) - [Cybertruck-Inspired Luxe Eyewear](https://www.trendhunter.com/trends/p8951.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md)