# Savory 10-Year-Old Whiskies Alcohol Brand Lagavulin Debuts New Sweet and Salty 10-Year-Old Whiskey By Grace Mahas | Published 2019-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/10yearold-whiskey References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/08/lagavulin-launches-sweet-and-salty-10-year-old/) & [malts](https://www.malts.com/en-ca/our-whisky-collection/lagavulin/) [Lagavulin](https://www.trendhunter.com/trends/awardwinning-whisky-collection), a [Diageo](https://www.trendhunter.com/trends/american-whiskeys)-owned [Islay Scotch](https://www.trendhunter.com/trends/Single-farm-whisky) brand, recently unveiled its new, retail-exclusive 10-year-old whiskey that boasts a maturation process that takes place in three different cask types including refill, Bourbon and freshly charred casks. The company itself boasts more than 200 years of knowledge for a high-quality and refined taste. The new alcohol is described as “sweet and salty at first, before it builds to a fiery crescendo with a spicy and smoky finish." The whiskey is ideal for consumers seeking an exceptionally flavorful whiskey that can be enjoyed on the rocks or as a key ingredient in specialty cocktails. The Lagavulin 10 Year Old is available at select retailers for $60 USD per 700 ml bottle. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Maturation Process:** Exploring innovative maturation processes could lead to the development of unique flavor profiles and enhance the overall whiskey experience. - **Flavorful Whiskey:** Meeting the demand for exceptionally flavorful whiskeys opens up opportunities for brands to differentiate themselves and cater to discerning consumers. - **Specialty Cocktails:** Developing whiskey varieties that work well as key ingredients in specialty cocktails can tap into the growing craft cocktail market and expand consumer appeal. ### Industries Being Reshaped - **Alcohol Production:** By adopting innovative maturation processes, alcohol producers can create unique whiskey offerings and position themselves as leaders in the industry. - **Beverage Retail:** Offering flavorful whiskeys with distinct tasting notes can attract customers and drive sales in the competitive beverage retail market. - **Craft Cocktail Bars:** Collaborating with craft cocktail bars to develop whiskey varieties specifically designed for specialty cocktails can create mutually beneficial partnerships and expand market reach. ## Related on Trend Hunter - [Freshly Flavored Scotch Whiskeys](https://www.trendhunter.com/trends/glenlivet.md) - [Wine Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/tomatin.md) - [Limited-Edition Scotch Whiskeys](https://www.trendhunter.com/trends/46yearold-scotch-whisky.md) - [Aged American Whiskeys](https://www.trendhunter.com/trends/jack-daniels-12yearold-tennessee-whiskey.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Historical Heritage Scotch Whiskeys](https://www.trendhunter.com/trends/laphroaig-archive-collection-38yearold.md) - [Complex 28-Year-Old Whiskeys](https://www.trendhunter.com/trends/glendronach-grandeur-batch.md) - [Quadruple-Aged Blended Whiskeys](https://www.trendhunter.com/trends/blended-whiskeys.md) - [Aged Candied Whiskies](https://www.trendhunter.com/trends/select-club.md)