# Shakeable Beverage Powders 10th Avenue Tea's 'Dirty Matcha' Blends Instant Coffee and Matcha By Laura McQuarrie | Published 2017-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/10th-avenue-tea References: [10thavenuetea](https://10thavenuetea.com/shop/dirty-matcha/) 10th Avenue Tea is introducing an all-new way for consumers to enjoy [green tea matcha powder](https://www.trendhunter.com/trends/melo-matcha) hot or cold with its convenient shaker bottle system. The product comes in a bottle with a shaker cap that can be twisted open to dispense the powder directly into a cup for drinking, with no spoon required for scooping. These shakable green tea powders are offered in a number of flavors, including [Mocha Mint](https://www.trendhunter.com/trends/instant-mocha-mix), Chai Tea and Berry Herbal. One of the most standout products form 10th Avenue Tea is its 'Dirty Matcha,' which is a blend of [instant coffee and matcha powder](https://www.trendhunter.com/trends/dirtea-sachets). As 10th Avenue Tea says: "We recommend adding 4-6 shakes of Dirty Matcha tea powder to your mug first and then add 1 cup of hot or cold water." At the New Hope NEXTY Awards at Expo West 2017, 10th Avenue Tea was recognized for creating the Best New Packaging Innovation. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Shakeable Beverage Powders:** Opportunity for other beverage companies to explore shakeable powder options for their products to offer convenience and innovation to consumers. - **Instant Beverages:** Instant beverage mixes with unique blends or flavors, like Dirty Matcha with instant coffee and matcha powder, could disrupt the traditional beverage industry and offer new on-the-go options for consumers. - **Convenient Packaging:** Innovative packaging options, like the shaker bottle system used by 10th Avenue Tea, could be applied to other food and beverage products to offer a more convenient experience for consumers. ### Sectors Adopting This - **Tea Industry:** Opportunity for tea companies to explore new and unique flavor combinations and packaging innovations to appeal to a wider consumer base and stand out in the competitive market. - **Coffee Industry:** Opportunity for instant coffee companies to explore the addition of new flavors and blends like matcha powder to appeal to health-conscious consumers seeking convenient and unique options. - **Food Packaging Industry:** Opportunity for companies in the packaging industry to innovate and offer more convenient and user-friendly options, like shaker bottle systems, to food and beverage companies looking to improve their product experience for consumers. ## Related on Trend Hunter - [Mixable Matcha Powders](https://www.trendhunter.com/trends/chamberlain-coffee-1.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Next-Gen Hydrating Tea Powders](https://www.trendhunter.com/trends/kaytea-instant-iced-tea-powders.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Portable Matcha Packets](https://www.trendhunter.com/trends/sugarfree-sweetened-matcha-to-go.md)