# Rasta-Inspired Camouflage Campaigns The 10.Deep Fall 2012 Lookbook Boasts Funky Patterns By Cody Turner | Published 2012-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/10deep-fall-2012-lookbook References: [highsnobiety](http://www.highsnobiety.com/2012/09/04/10-deep-fall-2012-lookbook/) & [10deep](http://10deep.com/fall-2012-delivery-1) If you are a fan of camouflage and dreadlocks, you are going to love the 10.Deep Fall 2012 lookbook that combines both of those things into a captivating collection of men's apparel. 10.Deep titled its latest fall catalog as 'Outta Bound & Off Limits' and it showcases the New York label's [camo-inspired fall fashions](https://www.trendhunter.com/trends/grottoflage). The models used for the lookbook all are sporting thick dreadlocks and are placed in front of [vast printed patterned backdrops](https://www.trendhunter.com/trends/day-3-capsule-2). This collection of patterned shirts, pants, jackets, beanies, fitted caps and graphic tees have each been paired with a matching backdrop, that gives off the impression that each article of clothing was cut-out from the backdrop. Photos for the look book were shot by Tom Medvedich. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Camouflage Fashion Collections:** Designing camouflage fashion collections for the upcoming season can be a disruptive opportunity for clothing brands. - **Rasta-inspired Patterns:** Incorporating Rasta-inspired patterns for clothing, accessories, or home décor can be an innovative trend for retailers. - **Dreadlock Models:** Featuring models with unique hairstyles, such as dreadlocks, in marketing campaigns can be a differentiating trend for fashion brands. ### Where This Applies - **Clothing Retail:** Clothing retailers can capitalize on the emerging trend of camouflage fashion collections to attract new customers and increase sales. - **Accessories Retail:** Accessories retailers can incorporate Rasta-inspired patterns for products such as scarves, hats, and bags to offer a unique and trending style to their customers. - **Photography Industry:** Professional photographers can differentiate their services by offering unique shooting locations, such as patterned backdrops, for fashion campaigns. ## Related on Trend Hunter - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Jamaican Folklore-Inspired Fall Fashion](https://www.trendhunter.com/trends/anansi-rhythm.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)