# Rolled Ice Cream Treats The New York Dessert Shop '10Below' Offers Minature Rolled Ice Creams By Ady Floyd | Published 2015-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/10below References: [buzzfeed](http://www.buzzfeed.com/lindsayhunt/10below-rolled-ice-cream?utm_term=4ldqpia) & [10belowicecream](http://www.10belowicecream.com/) The newest addition to New York City's dessert scene is this unique rolled ice cream parlor titled 10Below. The shop offers a creative twist on ice cream -- literally. Each bowl of ice cream is presented with [miniature cinnamon roll scoops](https://www.trendhunter.com/trends/cinnabon-swirl) of the dairy dessert. The ice cream is made with crème anglaise, which consists of egg yolks, sugar, and cream. The liquid ice cream is poured into a chilled metal container while various topping ingredients are added. When it cools, the ingredients are flattened like a tortilla and rolled up like mini ice cream cinnamon rolls. 10Below serves a traditional Thai-style frozen treat that is [rolled into adorable swirls](https://www.trendhunter.com/trends/sundae-swirls) of variously flavored ice creams. With numerous flavor combinations, this unique Thai dessert combines ingredients like "mini chocolate chips, Cocoa Krispies, and Oreos" to create 'The Cookie Monster.' ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Rolled Ice Cream:** New creative twist in presenting ice cream for dessert. - **Miniature Food:** Innovative way of presenting bite-sized food especially for dessert. - **Customizable Treats:** Opportunity to create personalized treat with various flavor combinations and topping ingredients. ### Sectors Adopting This - **Food and Beverage:** Chance to bring in innovative food products and diversify dessert selection. - **Hospitality:** Promote a unique and interactive dining experience that attracts consumers. - **Retail:** Opportunity to incorporate sale of take-home mini ice cream rolls or DIY rolled ice cream kits. ## Related on Trend Hunter - [Cinnamon Roll Ice Creams](https://www.trendhunter.com/trends/cinnamon-roll-ice-cream.md) - [Fried Dessert-Flavored Ice Creams](https://www.trendhunter.com/trends/doughlicious-dough-chi.md) - [Frozen Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-desserts.md) - [Cinnamon Roll Ice Creams](https://www.trendhunter.com/trends/new-cinnamon-roll-ice-cream.md) - [Dessert-Centric Temaki Sushis](https://www.trendhunter.com/trends/mochi-ice-cream-temakis.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [Beaded Ice Cream Cups](https://www.trendhunter.com/trends/mini-melts.md) - [Flavorful Fall Ice Creams](https://www.trendhunter.com/trends/cinnamon-roll-bliss.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md)