# Interactive Coat Hangers Clothing Retailer 109 Men's Introduces a Series of Hi-Tech Devices By Omar Yusuf | Published 2011-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/109-mens References: [japantrends](http://www.japantrends.com/shopping-goes-hi-tec-with-interactive-hangers/) & [e-shop.109mens.jp](http://e-shop.109mens.jp/mens/contents/top/) Nestled in the high-fashion district of Shibuya, Tokyo, 109 Men's is a famous clothing department store and hopes to maintain that clout by introducing an exclusive new line of [interactive, socially-connected hangers](https://www.trendhunter.com/trends/grip-hanger). The 109 Men's hangers, conceived and developed by [Team Lab](https://www.trendhunter.com/trends/chronograph-x-team-ikuzawa), sync up with digital displays above the clothing rack and prompt videos to begin playing when the clothes are picked up by shoppers. The action of merely lifting a jacket to investigate it, for instance, might prompt the store's music, lighting and overall mood to change. Moreover, each time customers lift clothing from the low-lying racks, the TVs installed above provide a 20-second rundown on the item covering who it might appeal to, its aesthetic and what other products compliment it. This is [shopping for the future](https://www.trendhunter.com/trends/inventive-retail-strategies). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Interactive Hangers:** The introduction of interactive, socially-connected hangers in clothing stores opens up opportunities for enhanced customer engagement and personalized shopping experiences. - **Integrated Digital Displays:** The integration of digital displays with clothing racks allows for dynamic and interactive visual merchandising, creating a more engaging and immersive shopping environment. - **Smart Store Technology:** The use of smart technology in retail spaces, such as interactive hangers, demonstrates the potential of leveraging technology to enhance the overall retail experience. ### Where This Applies - **Fashion Retail:** The fashion retail industry can benefit from incorporating interactive hangers and digital displays to create a unique shopping experience that encourages customer interaction and boosts sales. - **Technology:** The technology industry can explore opportunities to develop more innovative and interactive solutions for retail spaces, such as smart hangers, that enhance customer engagement and gather valuable data. - **Visual Merchandising:** The visual merchandising industry can capitalize on the trend of integrating digital displays with clothing racks to create visually compelling and interactive in-store experiences that capture customer attention and drive sales. ## Related on Trend Hunter - [Connected Curated Wardrobe Designs](https://www.trendhunter.com/trends/lookandme-closet.md) - [Quirky Structural Clothes Hangers](https://www.trendhunter.com/trends/hang-we.md) - [Expanding Garment Hangers](https://www.trendhunter.com/trends/flip-hanger.md) - [Fragrance-Defusing Hanger Designs](https://www.trendhunter.com/trends/ploud-hanger.md) - [Rotating Punctuation Mark Hangers](https://www.trendhunter.com/trends/emotion-hanger.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [In-Car Coat Hanger Concepts](https://www.trendhunter.com/trends/multi-hanger.md)