# Media Platform Playback Options YouTube is Testing Out a New 1080p Playback Feature By Amy Duong | Published 2023-02-26 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/1080p-premium References: [engadget](https://www.engadget.com/youtube-testing-1080p-premium-playback-option-112835174.html) & [theverge](https://www.theverge.com/2023/2/23/23612647/youtube-1080p-premium-subscription-bitrate?uuid=WQ7wbrrRDDJ88T9k1533)  YouTube is rolling out and testing the new 1080p playback option that is found on the drop-down menu on the platform. Additionally, they're also noticing that there is another 1080p Premium with a note under it that states that it offers 'enhanced bitrate." A spokesperson speaks about the feature to The Verge and explains that the website is testing the new video quality that is only available to a selection of YouTube Premium subscribers. They noted that it is an "enhanced bitrate version of 1080p which provides more information per pixel that results in a higher quality viewing experience." The option is only a test feature currently without confirmation that it will reach a wider rollout yet. Image Credit: YoGinta, Getty Images ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 5% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **1080p Playback Options:** As YouTube is testing out a new 1080p Premium feature with increased bitrate, other media platforms to follow this trend and offer premium features for enhanced user experience. - **Enhanced Bitrate Video:** The concept of offering more information per pixel resulting in an improved viewing experience can be applied to other industries such as virtual reality or online gaming. - **Subscriber-only Features:** As YouTube is testing out subscriber-only enhanced bitrate playback options, other industries such as online education or fitness can use this approach to offer premium content to subscribers for additional revenue streams. ### Sectors Adopting This - **Online Video Streaming:** With YouTube testing new 1080p playback options with enhanced bitrate, other online streaming service providers can follow this trend to offer premium features for higher user engagement. - **Virtual Reality:** The concept of enhanced bitrate video to offer more information per pixel can be applied to virtual reality to enhance realism leading to more immersive experiences. - **Online Education:** The subscriber-only feature approach used by YouTube to test out enhanced playback options, can be adopted by online learning platforms to offer premium content to subscribers and diversify revenue streams. ## Related on Trend Hunter - [Enhanced Video Streaming Features](https://www.trendhunter.com/trends/1080p-enhanced.md) - [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md) - [Educational Streaming Features](https://www.trendhunter.com/trends/youtube-2.md) - [Streaming Service-Backed Games](https://www.trendhunter.com/trends/playables.md) - [Streaming Platform Format Updates](https://www.trendhunter.com/trends/twitch-update.md) - [AI-Powered Video Features](https://www.trendhunter.com/trends/youtube-jump-ahead.md) - [AI-Powered Content Features](https://www.trendhunter.com/trends/youtube-9.md) - [Sleep-Tracking Streaming Features](https://www.trendhunter.com/trends/youtube-10.md) - [AI-Powered Video Downloaders](https://www.trendhunter.com/trends/smart-downloads.md)