# $10.6 Million Uniformed Cats Tortoiseshell Tama By Cowbag | Published 2008-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/106-million-cat-in-uniform-feline-marketing-machine References: [urlesque](http://www.urlesque.com/2008/10/06/cat-in-uniform-is-japans-stimulus-package/) This is the feel-good feature of the day, and it’s a ridiculous one. Ever since a [cat named Tortoiseshell Tama](https://www.trendhunter.com/trends/big-bang-watch) was appointed the official stationmaster of the unmanned Kishi train station in western Japan in January 2007, it has attracted approximately 55,000 tourists, and generated an estimated $10.6 million. Now that is a return for your money. Maybe if we put more [animals in uniform](https://www.trendhunter.com/trends/uber-showcats), the credit crunch will end. [Cat owners](https://www.trendhunter.com/trends/the-purrcast) will note that Tortoiseshell Tama pulls off the look of contempt that only cats can do perfectly. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 40% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Animal Mascots:** Appointing animals as official mascots to drive tourism and revenue. - **Unmanned Services:** Implementing unmanned operations for maximum efficiency. - **Experiential Tourism:** Creating unique, interactive experiences that drive tourism growth. ### Industries Being Reshaped - **Tourism:** Incorporating animal mascots to drive tourism, revenue, and unique experiences. - **Transportation:** Implementing unmanned services to increase efficiency, cut costs, and enhance the customer experience. - **Hospitality:** Providing experiential/tourism opportunities that connect guests with animal mascots and other unique experiences. ## Related on Trend Hunter - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Eclectic Cat-Specific Stores](https://www.trendhunter.com/trends/triple-t-studios.md) - [Easter Cat Mascots](https://www.trendhunter.com/trends/cadbury-bunny-tryouts-2023.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Research-Backed Cat Happiness Scales](https://www.trendhunter.com/trends/cat-happiness-scale.md) - [Cat-Catered Large Japanese Homes](https://www.trendhunter.com/trends/a-cat-tree-house.md) - [Convenience Store Cat Campaigns](https://www.trendhunter.com/trends/family-nyart-major-campaign.md) - [Feline-Focused Modern Homes](https://www.trendhunter.com/trends/cat-tree-house-1.md) - [Humorous Cat Collectables](https://www.trendhunter.com/trends/tired-cats-gachapon.md)