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# Longitude Spirit Photography
These Photos Capture the Spirit and Vibe of the USA's 100th Meridian

By Rahul Kalvapalle | Published 2015-09-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/100th-meridian
References: [featureshoot](http://www.featureshoot.com/2015/09/extraordinary-images-capture-the-spirit-of-americas-dirt-meridian/) & [andrewlmoore](http://www.andrewlmoore.com/)

The 100th meridian or Dirt Meridian is the line of longitude that splits the United States right down the middle. The region is often referred to as Flyover Country but for [New York City-based photographer](https://www.trendhunter.com/trends/paul-anthony-smith) Andrew Moore, the distinctly dry and flat landscape offers a multitude of opportunities for [expressive photography](https://www.trendhunter.com/trends/still-life-1).

The region has largely been deserted by its erstwhile occupants for a variety of reasons including the general inhospitability of the area.

Dirt Meridian is not intended to be simply nostalgic or incite viewers to ponder what might have been. Rather, it is dedicated to those people for whom the region represents an unfulfilled promise but who still decided to stay and make their lives there.

Ultimately, Dirt Meridian pays homage to the 100th meridian despite its imperfections and unfulfilled potential.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 30% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Expressive Photography:** Disruptive innovation opportunity: Develop new techniques or technologies that allow photographers to capture and convey emotions and narratives through their images.
- **Unfulfilled Promise:** Disruptive innovation opportunity: Create solutions that address the challenges and unmet needs of individuals living in regions that have not reached their full potential.
- **Abandoned Landscapes:** Disruptive innovation opportunity: Find ways to repurpose or revitalize deserted areas by leveraging technology, sustainability, and community engagement.

### Who This Affects Most

- **Photography:** Disruptive innovation opportunity: Explore new business models and technologies that enable photographers to tap into niche markets and create unique visual experiences.
- **Regional Development:** Disruptive innovation opportunity: Introduce innovative approaches to revitalize and unlock the potential of underdeveloped or abandoned regions, fostering economic growth and community well-being.
- **Tourism and Travel:** Disruptive innovation opportunity: Develop immersive and sustainable travel experiences focused on exploring unexplored or overlooked destinations, attracting adventurous and curious travelers.

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