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# $100,000 Bejeweled Sari
Chennai Silks Handmade

By Going Like Sixty | Published 2007-11-28 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/100000-sari-set-to-enter-the-record-books-bedecked-with-jewels
References: [bornrich.org](http://www.bornrich.org/entry/sari-worth-100k-to-enter-guinness-records/)

The world's most luxurious silk [sari](http://en.wikipedia.org/wiki/Sari)by [Chennai Silks](http://www.bornrich.org/entry/sari-worth-100k-to-enter-guinness-records) will enter the Guinness Record Book. The traditional Indian women's garment is embedded with 12 precious stones and a lovely imitation of 11 paintings by famed Indian artist,[Raja Ravi Verma](http://www.cyberkerala.com/rajaravivarma/index.html), making this sari a one-off. Diamonds, gold, platinum, silver, ruby, emerald, yellow sapphire, cat's eye, topaz and coral are woven by hand. Almost 5,000 hours of handwork went into making this sari.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 75% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate precious stones and paintings into high-end fashion garments.
- **Handmade Craftsmanship:** Disruptive innovation opportunity: Develop innovative techniques and technologies to streamline and enhance the process of creating handmade garments.
- **Heritage and Tradition:** Disruptive innovation opportunity: Find ways to modernize traditional garments while preserving their cultural significance.

### Where This Applies

- **Fashion and Apparel:** Disruptive innovation opportunity: Introduce sustainable and ethical practices in luxury fashion production, focusing on materials and labor.
- **Jewelry:** Disruptive innovation opportunity: Combine traditional jewelry-making techniques with new materials for unique and customizable pieces.
- **Art and Culture:** Disruptive innovation opportunity: Use technology to promote and preserve traditional art forms through collaboration with fashion and luxury brands.

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