# $100,000 Money Dress Fashion Made of Sterling Pound Notes By Going Like Sixty | Published 2007-11-12 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/100000-just-for-the-material-to-make-this-dress References: [spluch.blogspot](http://spluch.blogspot.com/2007/11/money-dress.html) The $100,000 [money dress](https://www.trendhunter.com/trends/moneylighter) was made to help garner publicity for a gigantic lottery fund in the UK. More than 70,000 projects cover all kinds of needs have been funded already. The public has a huge say in how funds are allocated. The program is called the 50 Million Lottery Giveaway. The dress is made from Sterling Pound notes and is modeled by a UK television news personality. **Implications** - The recession is slowly coming to a close and consumers are becoming more appreciative of designs that allow them to step back into their previous [lavish lives](https://www.trendhunter.com/trends/the-dolcelorian). Businesses that showcase [high-end designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag) will once again be embraced by consumers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fashion:** Create high-end designs for consumers who are becoming more appreciative of lavish lives. - **Innovative Marketing:** Use unconventional marketing techniques like creating a dress made of money to garner publicity. - **Crowdfunding:** Create crowdfunding programs that allow donors to have a say in how funds are allocated. ### Where This Applies - **Fashion:** Create luxury fashion designs that cater to consumers' desire for lavishness. - **Marketing:** Incorporate innovative marketing strategies like creating a dress made of money to generate buzz. - **Non-profit:** Implement crowdfunding programs that give donors a say in how funds are allocated to cover all kinds of needs. ## Related on Trend Hunter - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Fragrance-Inspired Collectible Coins](https://www.trendhunter.com/trends/44pound-gold-coin.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md)