# Disintegrating Taxidermy The '1000 Degrees Celsius Deyrolle' Book is Morbid and Macabre By Jacqueline Parrish | Published 2009-10-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/1000-degrees-celsius-deyrolle References: [truuconfessions](http://www.truuconfessions.com/blogs/653) & [antlermag](http://www.antlermag.com/blog/?p=1879) Being quite possibly the [most morbid and disturbing book](https://www.trendhunter.com/trends/banned-books-jail) ever to grace the shelves of your local Chapters, Borders or Barnes & Noble, Laurent Bochet's '1000 Degrees Celsius Deyrolle' documents the aftermath of a wildfire that ripped through one of Paris's most beloved taxidermy shops. '1000 Degrees Celsius Deyrolle' features pictures of half-disintegrated taxidermied creatures such as lions, tigers and bears, as well as zebras and something that suspiciously resembles an antelope. **Implications** - Consumers are fascinated with taxidermy as it confronts them with the subject of death. It is a topic that intrigues them while simultaneously scaring them. Corporations looking to entice consumers with promotional campaigns may consider utilizing [macabre and death-inspired imagery](https://www.trendhunter.com/trends/death-wishes-jacket) as the shock alone from using such graphics will garner their attention. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 78% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Key Themes Behind This Trend - **Macabre Imagery:** Marketers can benefit by incorporating death-inspired imagery to attract consumers who are both fascinated and scared by such graphics. - **Taxidermy Fascination:** The fascination with taxidermy continues to grow as it confronts individuals with the reality of death, making it an ideal topic for related industries to tap into. - **Disaster Documentation:** Opportunities exist for creatives to document disaster aftermaths, giving individuals a glimpse into loss and destruction, while potentially building brand impact. ### Where This Applies - **Marketing:** Incorporating macabre and death-inspired imagery could help elevate promotional campaign awareness across various verticals. - **Taxidermy:** As the fascination with taxidermy continues to grow, the industry should be paying attention to shifts in demand and consumer preferences. - **Photography:** Photographers can make an impact by documenting the aftermath of disasters, giving individuals a glimpse into loss, hopelessness, and reconstruction. ## Related on Trend Hunter - [Curated Book Directories](https://www.trendhunter.com/trends/bizarre-bookshelf.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Historical Humankind Coffee Books](https://www.trendhunter.com/trends/the-book.md) - [Macabre Chocolate Shops](https://www.trendhunter.com/trends/chocolate-shops.md) - [Memory Loss Ink-Fading Books](https://www.trendhunter.com/trends/4442-book.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Ultra-Luxe Automotive Publications](https://www.trendhunter.com/trends/ferrari-endurance.md) - [Hyper-Realistic Flesh Objects](https://www.trendhunter.com/trends/junji-ito.md) - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md)