# Style Timeline Videos Get Ready to Dance for 100 Years of Style in 100 Seconds By Souzan Michael | Published 2011-09-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/100-years-of-style-in-100-seconds References: [buzzfeed](http://www.buzzfeed.com/mathieus/100-years-of-style-in-1-min-8q4) & [cbsnews](http://www.cbsnews.com/8301-504784_162-20099533-10391705.html) Every now and again, I come across videos that truly make me smile from ear to ear, and the 100 Years of Style in 100 Seconds clip is exactly one of those. The short film depicts 10 decades of [East London style](https://www.trendhunter.com/trends/kotn-fw-2024-collection), so it should come as no surprise that the video is extremely fast-paced, making it that much more fun. The 100 Years of Style in 100 Seconds video was created by Westfield Stratford City, which will have its grand opening on Tuesday, Sept. 13 and will become [London's largest shopping center](https://www.trendhunter.com/trends/asos-live). If you're looking for some good, old fashioned (and new fashioned) fun, this video is exactly the pick-me-up you need. How many of these styles have you tried on for size yourself? ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Fast-paced Fashion:** The success of the 100 Years of Style in 100 Seconds video demonstrates the demand for short, high-energy videos that capture the essence of a brand or product. - **Virtual Window Shopping:** Shopping centers and fashion retailers can take advantage of video content to create engaging, interactive and immersive experiences for consumers. - **Fashion Through the Decades:** Clothing brands and fashion companies can utilize historical fashion trends to create and sell retro and vintage-inspired collections. ### Where This Applies - **Fashion & Apparel:** With consumers increasingly looking for creative and authentic shopping experiences, fashion retailers and brands have the opportunity to innovate by adopting new technologies to enhance customer engagement. - **Media & Entertainment:** Companies in the media and entertainment industries can capitalize on the popularity of short-form video content by producing engaging, shareable, and viral content. - **Retail & Shopping Centers:** Shopping centers and retailers can innovate by using video content and interactive technologies to create more engaging in-store and online shopping experiences for customers. ## Related on Trend Hunter - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md) - [Legacy-Themed Brand Films](https://www.trendhunter.com/trends/aldo-archive.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Timeless Easy-Care Clothing](https://www.trendhunter.com/trends/long-lasting-clothing.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)