# Historical Makeover Videos 100 Years of Filipina Beauty Shows Changing Ideals in the Philippines By Meghan Young | Published 2015-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/100-years-of-filipina-beauty References: [time](http://time.com/3890302/philippines-100-years-of-beauty-trends-fashion-united-states/) & [youtube](https://www.youtube.com/watch?v=NIsAeFYZFXE) 100 Years of Filipina Beauty is the sixth video of its kind from Cut Video. It's a stunning representation of the changing beauty ideals in this specific culture. Spanning an entire century, the timelapse video "begins with the Spanish-American War at the turn of the century, when indigenous women were adorned with tribal tattoos and shell headpieces" and ends at present-day where "K-pop and American culture still dominate women’s styles with full wavy hair and dark brows." It's interesting to see a snapshot of each of the [beauty trends throughout the years](https://www.trendhunter.com/trends/becauseofmyage). 100 Years of Filipina Beauty and its predecessors encourage women to see [fashion and beauty fads](https://www.trendhunter.com/trends/you-are-amazing) as they are -- fads. Although they are fun to adopt every so often. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 41% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Changing Beauty Ideals in Cultures:** The historical makeover videos highlight how beauty ideals have evolved over time, presenting an opportunity for cosmetic companies to develop products and services that cater to these changing preferences. - **Celebration of Cultural Diversity:** The video series showcases the diverse beauty of different cultures, inspiring fashion and beauty brands to embrace inclusivity and develop more diverse product ranges. - **Influence of Pop Culture on Beauty:** The timelapse video demonstrates the impact of K-pop and American culture on beauty trends, presenting an opportunity for collaborations between beauty brands and pop culture icons to create innovative beauty products and styles. ### Industries Being Reshaped - **Cosmetics:** Cosmetic companies can capitalize on the changing beauty ideals shown in the videos to develop and promote new product lines that cater to diverse cultural preferences. - **Fashion:** Fashion brands can embrace the celebration of cultural diversity depicted in the videos by incorporating different cultural elements into their designs and marketing strategies. - **Entertainment:** The influence of pop culture on beauty trends highlighted in the videos presents an opportunity for collaborations between beauty brands and pop culture icons, creating unique entertainment experiences and merchandise. ## Related on Trend Hunter - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Social Video Beauty Brands](https://www.trendhunter.com/trends/the-pretty.md) - [Savory Condiment Lip Glosses](https://www.trendhunter.com/trends/filipinta-beauty.md) - [Beauty-Inspired Guided Tours](https://www.trendhunter.com/trends/loreal-and-the-louvre.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Filipino Dessert-Inspired Cosmetics](https://www.trendhunter.com/trends/huda-beauty-2.md) - [Inclusive Retailer-Backed Films](https://www.trendhunter.com/trends/sephora-beauty-belonging.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)