# Celebratory Crayon Bus Tours Crayola's '100 Years of Colour' Bus Tour Entertained UK Kids By Laura McQuarrie | Published 2016-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/100-years-of-colour References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-crayolas-centenary-bus-tour/brands/article/1407715) & [crayola](http://www.crayola.co.uk/splash/promos/100th-anniversary.aspx) In celebration of '100 Years of Colour,' [Crayola](https://www.trendhunter.com/trends/national-dandelion-day) sent a double-decker bus on a tour across several retail stops throughout the UK, providing kids with the chance to partake in games, activities and enjoy a range of performances. As well as celebrating a momentous anniversary, the bus tour was also a strategically timed one that coincided with the busy back-to-school season. Families who boarded the bus and took pictures were able to upload their snapshots to the Crayola Bus Tour [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws) event page for the chance to win a limited-edition Crayola 100th Anniversary bundle. The 100 Years of Colour bus tour from Crayola recently concluded its route at [Smyths](https://www.trendhunter.com/trends/uno-beach-house) toy store in North East England. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 72% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Interactive Bus Tours:** Interactive live events on buses to engage children in fun activities and games. - **Anniversary Themed Tours:** Buses and other tours themed around commemorative occasions as a unique marketing strategy. - **Social Media Contests:** Contests held on social media platforms to increase user engagement and provide incentives for participation. ### Who This Affects Most - **Entertainment:** Entertainment companies can leverage this trend to offer unique experiences to children and their families as a part of their event management services. - **Marketing and Advertising:** Marketing and advertising companies can offer these interactive experiences to brands as a part of their promotional strategies, especially during important events and anniversaries of brands. - **Social Media:** Social media platforms can leverage this trend to increase user engagement by hosting and promoting contests and events that are relevant to their target audiences. ## Related on Trend Hunter - [Large-Scale Interactive Creativity Events](https://www.trendhunter.com/trends/national-dandelion-day.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Holiday-Ready Toy Product Lilnes](https://www.trendhunter.com/trends/2025-holiday-product-lineup.md) - [Creativity-Celebrating Week-Long Campaigns](https://www.trendhunter.com/trends/crayola-creativity-week.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Nostalgic Revived Crayon Colors](https://www.trendhunter.com/trends/retired-colors.md) - [Revived Crayon Collections](https://www.trendhunter.com/trends/retired-crayon-colors.md) - [Creativity-Focused Global Ambassador Programs](https://www.trendhunter.com/trends/crayola-creativity-weeks.md)